Jay-Z launched his Monogram cannabis line not too long ago (as we reported here), and now the brand is challenging national drug policy with a new awareness campaign.
Full story below…
It all started on March 1, when Monogram launched the campaign, which is heavily critical of the war on drugs, specifically when it comes to Black Americans.
The campaign shines a spotlight on the hypocrisy in the current cannabis regulations across the country, accompanied by portraits of those impacted by the laws.
In a statement, Hov said:
“Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code. We still don’t have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up.”
“I created this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market. Far too often we forget that these are real people whose everyday lives and futures have been affected by this outdated legislature – people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003.”
Check out some of the posters from the campaign below…