Lil Nas X has conjured up the perfect concoction of controversy for his new single ‘Montero (Call Me By Your Name).’ Indeed, from the song‘s raunchy lyrics to its jaw-dropping video, he’s ignited a global conversation that now looks set to see him top the Billboard Hot 100.
A collaboration with MSCHF was one of the non-musical promotional tactics he drew on to support the single.
As extensively reported here on That Grape Juice, Nas’ video inspired sneaker – dubbed the ‘Satan Shoe’ – is a reworked take on Nike‘s Air Max ’97’s and bears the bible scripture Luke 10:18 – which refers to the story of “Satan fall(ing) like lightning from heaven.” The $1,018 price-point reflects the verse too. Further, each pair is touted as featuring real human blood. Only 666 pairs were produced.
Nike said no Bueno and filed a lawsuit against MSCHF.
As the particulars of the case begin to unfold, the sportswear giant has scored an early victory.
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Per TMZ, a judge has granted Nike’s request for a temporary restraining order against MSCHF – meaning the company cannot fulfill orders. At least for now.
Word is that such orders are granted when there is a high probability for a court victory down the line. As such, it’s plausible that the sneakers – all 666 pairs of which sold out – may never reach customers.
Granted it may be unfortunate for some, Nas effectively comes out smiling one way or the other.