Across mixtapes, EPs, and studio albums, the last 11 years have seen the name Iggy Azalea almost become synonymous with ‘critical acclaim.’
Lauded for her glossy music videos, undeniable bops, and little-engine-that-could hustle (before and after the endorsement of a major label), Azalea has managed to consistently defy industry odds despite a lack of support from radio and industry peers – a condition she’s not minced words over in interviews.
Yet, despite the fanfare, the Rap diva’s had the tallest hill to climb to see that success mirrored commercially.
After a string of nonperforming projects, her last musical hurrah came courtesy of the August 13-released ‘End of an Era’ – her third and reportedly final studio album.
Look inside to see how it fared.
Iggy Azalea’s ‘End of An Era’
First Week Sales (SPS): <5,700 units
Billboard 200 Debut: <#200
Indication of the effort’s chart performance may have been foreshadowed by the nonperformance of its (buzz and official) singles – the scrapped ‘Sip It’ (featuring Tyga), ‘I Am the Strip Club,’ and ‘Brazil.’
With its inaugural sales tracking week behind it, the minimally promoted ‘Era’ premiered outside of the Billboard 200 – making it her first studio album to do so. Its predecessors, ‘The New Classic’ (2014) and ‘In My Defense’ (2019), peaked at #3 and #50 respectively on the same chart.
Her devoted fans – affectionately called #Azaleans – shouldn’t feel defeated, however. Redemption could certainly come via exposure received on the recently launched ‘I Feel Good Tour’ with Pitbull as well as the heavily teased ‘End of an Era’ deluxe edition.
She was trending on Twitter the day she released the album
Infact, she was trending on Twitter the day she unveiled the album artwork
Smh
Yall keep tweeting and liking but yall aren’t streaming and buying.
Just look at that f******* girl, shes always trending on Twitter but her career is still in the gutter after 4 years of leaving 5th harmony
Where’s your burrito on the charts this week? ☺️
Camila is not the one begging mtv for a vma performance, that’s ur girl f*******
😂😂
Continue worrying about Camila, while chloe comes in and snatch that spot from f*******
😂
Answer, loser. Where’s your burrito 🌯 on the charts?! 🌮 🌯 🐷
Where is normani’s album
Where is normani Grammy nominations
Where is normani solo top ten
Where is normani solo tour
Where is normani number 1 song
Where is normani’s solo vma award
Answer LOSER 🤡💩
😂😂
🌯 🌮 🐷 🐖
Only a naive artists believes Twitter support, indeed. Mentions and Retweets cost no $. If those DON’T convert into sales, your fans support by gasing you up. Best to deactivate your account in such case.
I mean the album sucks. It’s pop. And not good pop. And sip it isn’t even on the album.
Atleast iggy has a body of work
Where is normani’s album,
Answer ugly àpe
😍
SCREAMING 🤣
I KNOW POPLE GONE SAY FLOP BLABLA AND I DONT EVEN LISTEN TO HER MUSIC BUT SHE IS THE PERFECT EXAMPLE HOW THE MUSIC INDUSTRY MANIPULATE MOST ARTISTS AND FANS. ALL THIS AWARD SHOWS AND LABEL WHO HYPING YOU AT THE BEGINING AND LATER THEIR DROP YOU…FOR ME THE BILLBOARD CHARTS ARE SUPER STRENGH ALL THE NUMBERS ETC…THEY CONTROLL WE DONT KNOW WHAT REALY HAPPEN BEHIND THE SCENES. DONT DO MUSIC FOR THE CARTS OR AWARD SHOWS THE WAY THE INDUSTRY HYPE YOU THE SAME WAY THEY GONE LET YOU FALL THAT WILL HAPPEN WITH UPCOMING ARTISTS LIKE NORMANI,CHLOE ETC
EVEN IF THEY DONT CHART IT DONT MEAN THEY CAN NOT BE HUGE STOP WATCHING ALWYS AT NUMBERS ETC AT THE END OF THE DAY WHITE PEOPLE CONTROLL YOUR FAVOURITE RAPPERS AND SINGERS… THATS THE REASON SOME ARTISTS WANT TO DO ANTHING COMPLETLY BY THEIR OWN AND BE INDI!
She got #1 by curating to whites.
The minute she wanted to become black, white suburban teens iced her out. Whites expect loyalty to their pride in order to show loyalty in return. Look at Trailer Swift; she’s never veered off the white script. Result? An unbreakable career.
RIP TO YA CAREER SIS ☠️☠️☠️
Smarter to tell buyers this will be your last album halfway through the era—NOT before it had had a chance to hit big. You can no longer create sales FOMO, like the time of physical CDs, when all of the album will be accessible online as long as the web exists. Better luck with cosmetics…
Only a naive artists believes Twitter support, indeed. Mentions and Retweets cost no $. If those DON’T convert into sales, your fans support by gasing you up. Best to deactivate your account in such case.