Ciara Reveals How Label Drama Led to Her Owning Her Own Masters

Published: Saturday 18th Jun 2022 by Sam

With over two decades in the spotlight, Ciara is no stranger to the peaks and politics of the music industry.

And, in a new interview, she opens up about experiencing the latter in more recent times.

Full story below…

In a special Juneteeth segment on Good Morning America, the multi-Platinum chanteuse shared an insightful story about how one label’s lack of belief in her led to one of her biggest successes.

Some will recall that CiCi inked a major label deal in 2017 after her departure from Sony Music.

However, she unpacked how the excitement turned into a more challenging situation when an exec dismissed the music she had recorded; a sentiment that led to her being allowed to exit the deal and take ownership of the recorded material…for free.

Included in said material was a song named ‘Level Up’ – the video for which had been shot before the drama with the label and was ready to roll.

In believing in her sauce and pressing on with the release, the performer nabbed a Platinum plaque with the viral smash that now stands as one of her most known and notable offerings.

The feat is especially important because ‘Level Up’ was an independent release. As such, having amassed 100s of millions of streams, it’s been hugely profitable too.

Peep the segment:

The 36-year-old’s appearance comes as buzz intensifies for her new single ‘J.U.M.P,’ which she has been teasing on social media.

One thing about Ciara is that she has an infallible hustle – a trait that will continue to serve her well and ought to stand as an example to the new generation of girls on the rise.

Your thoughts?

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  1. Shayla Queen™ 👑 June 18, 2022

    SURPRISE! Slip my panties to the… SIDE! 🎶 Yaaaaaaaaaaas the Queen has Chloe’s new joint on REPEAT, y’all! 💯🤳🏽💋

    • marilyn monh-O-E ® 👠(#1 DIVA) June 18, 2022

      Diva loves me some CiCi💅🏾 Normani, RuPaul & Tinashe wish they can be her so bad.

  2. K’man June 18, 2022

    Well after 3 back to back FLOPS with Sony they had no choice to let her go. Show how much Sony believed in her if they her the master back for free, they knew their was no money in her music.

    • FAF June 18, 2022

      OWNERSHIP this is a boss

      And you’re a nobody fagggg hating on a blog

      Learn from this !! tyra banks voice 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 😂😂😂😂😂😂😂😂😂😂😂😂😂😂

      • Shayla Queen™ 👑 June 18, 2022

        Ownership of a catalog of flops? Hunnie, hunnie!

  3. t June 18, 2022

    that last album was a noooo i dodnt like it just myopinion was a boring album. The only 2 Albums that i liked from her were her first and her second Album everthing that came after that was not good

  4. Model Behavior June 18, 2022

    Wow after watching this I feel so inspired! After all that Level Up went double platinum ! AND SHE OWNS HER OWN ASS!!!!!!!!!!! I cant wait for JUMP!

  5. Zion June 18, 2022

    She only owns the masters to stretch marks not her back catalogue

    • Doingtoomuch June 18, 2022

      Now I now you didn’t just call this woman’s album “stretch marks”

  6. Clarks0o00ñ June 18, 2022

    TGJ, yall are dangerous with the way yall do ur journalism and post ur headlines

    U stan ciara.

    The headline is supposed to read

    Ciara’s label gave her her masters for free

    This is the headline and its embarrassing
    If ur label gave u ur masters for free it means ur masters are worthless

    • Nicky June 18, 2022

      You thought you ate.

      She’s referring to her masters she recorded under SE which is only one album that she released on her own.

      • Clarks0o00ñ June 18, 2022

        They still gave it to her for free which means her catalogue is worthless, it has no value

        If it had value, they would have sold it for something, anything, 100k or 200k
        But they gave it to her for FREE

        Valuable possessions are not FREE

        What’s not clicking

      • Shayla Queen™ 👑 June 19, 2022

        @Clarks0o00ñ lmaoooooooooo 🤣

  7. TJ Staxx June 18, 2022

    I though Russell bought her masters as a gift? Somebody lying.

    • Clarks0o00ñ June 18, 2022

      They are always lying

  8. Clarks0o00ñ June 18, 2022

    Gurl, why would u come out to say this

    They gave u back ur masters for free cause its worthless

    Rihanna paid millions for her masters
    Taylor tried and tried and tried to buy her masters back but she failed so she had to rerecord her music

    Maze tried to buy his master back from diddy but diddy refused.

    If they gave u back ur masters for free, then it means ur masters is completely worthless

    Ciara u need to stop embarrassing urself

    Remember when she pretending to go to Harvard university and was posting pictures of herself on campus. Lol smh

    • Normilla June 20, 2022

      Come on with facts & receipts & reminders lol

  9. cocoa49 June 18, 2022

    LMAO Nobody wanted her Masters.!!!!

  10. Clarks0o00ñ June 18, 2022

    So a pack of gum has more value than ciara’s masters

    Its embarrassing
    She should have kept this info to herself

    I love this woman and I use to try to copy her dance moves back in.the day in my room

  11. Michael King June 19, 2022

    So the answer is….. CIARA OWNS ALL HER MASTERS!!!! Warner Brothers gave her the masters to her last album for free because they did not believe in “LEVEL UP” which turned out to be a GLOBAL SMASH HIT! How she acquired the rest of her masters is her business, but lets be clear…CIARA OWNS ALL HER WORK AND IT IS WORTH MILLIONS!!! The End

    • 🆙 June 20, 2022

      That Part!

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