With over two decades in the spotlight, Ciara is no stranger to the peaks and politics of the music industry.
And, in a new interview, she opens up about experiencing the latter in more recent times.
Full story below…
In a special Juneteeth segment on Good Morning America, the multi-Platinum chanteuse shared an insightful story about how one label’s lack of belief in her led to one of her biggest successes.
Some will recall that CiCi inked a major label deal in 2017 after her departure from Sony Music.
However, she unpacked how the excitement turned into a more challenging situation when an exec dismissed the music she had recorded; a sentiment that led to her being allowed to exit the deal and take ownership of the recorded material…for free.
Included in said material was a song named ‘Level Up’ – the video for which had been shot before the drama with the label and was ready to roll.
In believing in her sauce and pressing on with the release, the performer nabbed a Platinum plaque with the viral smash that now stands as one of her most known and notable offerings.
The feat is especially important because ‘Level Up’ was an independent release. As such, having amassed 100s of millions of streams, it’s been hugely profitable too.
Peep the segment:
The 36-year-old’s appearance comes as buzz intensifies for her new single ‘J.U.M.P,’ which she has been teasing on social media.
One thing about Ciara is that she has an infallible hustle – a trait that will continue to serve her well and ought to stand as an example to the new generation of girls on the rise.
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SURPRISE! Slip my panties to the… SIDE! 🎶 Yaaaaaaaaaaas the Queen has Chloe’s new joint on REPEAT, y’all! 💯🤳🏽💋
Diva loves me some CiCi💅🏾 Normani, RuPaul & Tinashe wish they can be her so bad.
Well after 3 back to back FLOPS with Sony they had no choice to let her go. Show how much Sony believed in her if they her the master back for free, they knew their was no money in her music.
OWNERSHIP this is a boss
And you’re a nobody fagggg hating on a blog
Learn from this !! tyra banks voice 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 😂😂😂😂😂😂😂😂😂😂😂😂😂😂 😂😂😂😂😂😂😂😂😂😂😂😂😂😂
Ownership of a catalog of flops? Hunnie, hunnie!
that last album was a noooo i dodnt like it just myopinion was a boring album. The only 2 Albums that i liked from her were her first and her second Album everthing that came after that was not good
Wow after watching this I feel so inspired! After all that Level Up went double platinum ! AND SHE OWNS HER OWN ASS!!!!!!!!!!! I cant wait for JUMP!
She only owns the masters to stretch marks not her back catalogue
Now I now you didn’t just call this woman’s album “stretch marks”
TGJ, yall are dangerous with the way yall do ur journalism and post ur headlines
U stan ciara.
The headline is supposed to read
Ciara’s label gave her her masters for free
This is the headline and its embarrassing
If ur label gave u ur masters for free it means ur masters are worthless
You thought you ate.
She’s referring to her masters she recorded under SE which is only one album that she released on her own.
They still gave it to her for free which means her catalogue is worthless, it has no value
If it had value, they would have sold it for something, anything, 100k or 200k
But they gave it to her for FREE
Valuable possessions are not FREE
What’s not clicking
@Clarks0o00ñ lmaoooooooooo 🤣
I though Russell bought her masters as a gift? Somebody lying.
They are always lying
Gurl, why would u come out to say this
They gave u back ur masters for free cause its worthless
Rihanna paid millions for her masters
Taylor tried and tried and tried to buy her masters back but she failed so she had to rerecord her music
Maze tried to buy his master back from diddy but diddy refused.
If they gave u back ur masters for free, then it means ur masters is completely worthless
Ciara u need to stop embarrassing urself
Remember when she pretending to go to Harvard university and was posting pictures of herself on campus. Lol smh
Come on with facts & receipts & reminders lol
Yet, you cant ho on Youtube without her Level Up song being played andcits been in other commercials. …Jokes on you, label and the other haters.
LMAO Nobody wanted her Masters.!!!!
Instacart did and other companies that usevit for commercials. Been on Youtube lately and heard the Instacart commercial on repeat? Level up level up level up…..lol….jokes on you hater!
So a pack of gum has more value than ciara’s masters
😂
Its embarrassing
She should have kept this info to herself
I love this woman and I use to try to copy her dance moves back in.the day in my room
So the answer is….. CIARA OWNS ALL HER MASTERS!!!! Warner Brothers gave her the masters to her last album for free because they did not believe in “LEVEL UP” which turned out to be a GLOBAL SMASH HIT! How she acquired the rest of her masters is her business, but lets be clear…CIARA OWNS ALL HER WORK AND IT IS WORTH MILLIONS!!! The End
That Part!