New Video: Iggy Azalea – ‘Work’

Published: Wednesday 13th Mar 2013 by David

…now this one you’d be crazy to miss out on.

This morning, Mercury MC Iggy Azalea released the video for her single work as part of the release for the first album with the label, directed by Jonas & Francois and undoubtedly serving her strongest visual to date.

Breathing breathtaking life into the story behind her ascent to stardom, the cinematic clip is easily one of the coolest pieces to touchdown this year, and will no doubt dominate many a Tumblr page via its endless stream of ‘isms’.

Find out what we mean below…

If you hadn’t guessed already, we love this video!

It’s only fault- if we’re being really honest- is the song it comes in aid of. For, while it marks brave and far better territory for her creatively, the cut is a little too ‘niche’ to do what it needs to do for Iggy’s brand in the UK.

That doesn’t mean it’s a bad song, but its ‘twerk team’ ready hook and lack of catchy verses will make chart success in the market an uphill struggle.

In short, while the video was perfect, we hope the rest of her album sees her work on crafting radio ready numbers armed with infectious hooks (perhaps performed by a guest vocalist) and a verses that pack a feminine bounce.

Your thoughts?

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Comments 36

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  1. Jay March 13, 2013

    Simply EPIC, best video so far this year!!!

  2. missy March 13, 2013

    Oooh we. Iggy Azalea is such bad b****!

  3. Heir March 13, 2013

    She MURDERED this videoooooooooo! Omg i cant stop f****** screaming!

  4. Nicky Nanov March 13, 2013

    Love it!It’s amaing!

    • Nicky Nanov March 13, 2013

      I meant “amazing”!

  5. Azalean Queen March 13, 2013

    Visually Stunning. Everything was on point
    & Dat Ass O_O

    that other chick could never

  6. bibi93 March 13, 2013

    Good work iggy

  7. REAL MUSIC FAN March 13, 2013

    The song has grew on me,love it and the video!!go iggy

  8. cake like lady gaga March 13, 2013

    such high doses of life served all at once, Azalea Banks must be devastated

  9. jk March 13, 2013

    the song is trash, but everything else >

  10. Rihyonce March 13, 2013

    Hot video, lame b****.

  11. beyonce set to retire at the end of last tourEYONCE N RITA WHORA FLOP TOGETHERe March 13, 2013

    This video is good. No black singer ( except riri ) can make an epic debut video like this. She is still wack and will flop. Her b*** is as fake as black girls with Indian virgin. I have seen her old pictures, she had a flat white girl ass, now she just deformed with booty shots.

  12. @draejerome March 13, 2013

    the video is great… it made me love the song..

    i be working on my s***

  13. ladylady March 13, 2013

    Werk. Good start Iggy… Let’s see where this lead us. Working on my sh*t!!

  14. MYB March 13, 2013

    Now THIS girl is the futur of female RapNhip-hop !
    Humble, f****** beautiful, great lines
    Not an Azelihater !

  15. LTM March 13, 2013

    I love this video! This surpassed my expectations! Iggy is definitely delivering. Lol yas @ that lap dance

  16. BitchICan’tEvenSpellWelfare March 13, 2013

    LMAO!!! Pure.comedy.

  17. ULISES March 13, 2013

    I LOVE IT!!! YESSSSSSS!!! Slay!

  18. BAD BYTCH March 13, 2013

    I LOVE ME SOME IGGY.. DOPE VIDEO

  19. THEPINKPRINT (FAF) March 13, 2013

    This is giving me T.I “Dead & Gone” I love her look! This is much better than that fake ghetto s***.. She might be successful! 🙂

  20. THEPINKPRINT (FAF) March 13, 2013

    Dead @ the booty pop !!!!!!!!!

  21. Ken March 13, 2013

    WOW! I love this video. This definitely made me love the song now!

  22. opd2 March 13, 2013

    she doing her.

  23. Mark111 March 13, 2013

    Fake ass, might as well buy some tits while ya at it. You can even see the implant or pads at the end.

  24. Iconic Iggy March 13, 2013

    I love everything about this video! The tribute to the movies Death Proof and Priscilla, they storyline, Iggy’s fashion, the lap dance, the cinematography, etc. By far her best visual to date

  25. Taylor Is A H**(Truth Cannon) March 13, 2013

    she’s cool but nothing about her still stands out.

  26. jesse March 13, 2013

    Has anyone seen the movie beetle juice?? She looks like the younger version of the lady who played the ghost in that movie.. gorg

  27. CoCo Beauty March 13, 2013

    Great video. She’s very modelesque but her flow is b*******. If she were a singer (a good one), I’d stan for her.

  28. Chile Please!! March 13, 2013

    Yasssss werk b**** for her Addidas sweat pants……she’s killing it! This is the only song so far i like from her! Werk b****!

  29. PRINCE MACHIAVEL March 13, 2013

    Awwww Iggy Babe, You’re Killing Me With Your Legendary Flip Hair llol!!!

  30. Petre March 13, 2013

    WOW! Iggy’s a bad betch, I will overlook her “runaway s**** master” phrase just this once.

    Git it gurl

  31. Riqueen March 13, 2013

    yessss

  32. SuxMyCockiness =O March 13, 2013

    She officially slayed me with this video =) and her body, DAMN!

  33. Aishaaguilerakeystesfaye March 13, 2013

    Dope song, dope vid. This is rap, Sam, not Pop, so f*** catchy.

  34. lola March 13, 2013

    Are y’all kidding me. Y’all have a nerve to bash Nicki Minaj, but praise this white b****? She’s so ghetto, nasty, and trashy. What is so special about this disgusting stripper video? Her flow is humiliating and she doesn’t write any of her wack ass rhymes!

    • Azalean Queen March 14, 2013

      Azealia is that you ??

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