Janet Jackson is getting into the reality TV business, developing a music competition with 25/7 Prods. for MTV.
Untitled project, which has already started casting, will feature Jackson as she mentors a group of aspiring singers and dancers. Project will be shot in the coming months as Jackson prepares for her world tour, which launches on Sept. 10.
“It’s really about finding who’s the next Janet Jackson or Justin Timberlake or Usher,” said exec producer Dave Broome. “And we’ll find it from a pool of people who you wouldn’t typically find it from. We’ll go to YMCAs, church groups, local community centers and try to cast the show.”
Show will also take place in various street locales, rather than on a studio soundstage. Producers are still ironing out the prize – but it could potentially relate to Jackson’s tour.
Deal also reps the latest chapter in the recent turbulent relationship between the channel and Jackson. MTV produced the infamous Super Bowl halftime show that featured Jackson’s “wardrobe malfunction.” After that, fans accused MTV of blackballing the singer from the channel.
But Jackson has been seen more often on MTV lately, having appeared on TRL to promote her latest CD in February. She also starred in a series of shorts spoofing MTV series like “The Real World” as part of MTV’s “52 Artists/52 Weeks Total MTV Takeover.”
Broome’s credits include “The Biggest Loser,” “The Radio Music Awards” and NBC’s Tsunami benefit.
Gil Duldulao and Jackson are behind the show’s concept; Jackson, Duldulao, Broome, Kenneth Crear and Johnny Wright are all exec prodcers.
It’s good to see Janet on her grind, despite her much publicized issues with label Island Def Jam. It’s even better to see that her relationship with MTV is back on track, as there’s no doubt the show – the concept of which sounds pretty interesting – will help ‘re-sell her’ to her what, undoubtedly, is one of her key audiences.
Will you be tuning into Janet’s MTV show?
there was no “rift” in MTV and Janet Jackson’s “relationship” Jermaine Dupri’s DUMB ASS decided not to sign a promotional contract with MTV for the 20Y.O. record so they didn’t promote it. why should they? JD basically chastised’s MTV and all pop music saying it was racist and elementary. And we all know that REALLY helped Janet’s cause on pop radio.
and this is just ANOTHER sad turn for Janet Jackson’s career.
New Artist:
Stafani Vara’s debut video for “Water”. Complex reports: “Her upcoming album STORYBOOK DIARIES will be in stores late summer from Siri Music Group.”
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***&&&She reminds me of Rihanna with her voice &&& her beautiful body & face!
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I think this is something really positive, and a good way to promote her tour if the winner gets to join her!
I don’t know. Some people shouldn’t be teaching anybody anything (or maybe how to be a past it celeb)
Sam, you started practicing in he mirror yet, perfecting your Janet moves with a hair brush? I’ll be waiting to see you in the auditions
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THIS IS A VERY SMART MOVE FOR JANET!!!! THE SHOW WILL BE A BIG SUCCESS.
go Janet!!
jo Janet!!
Go Jan! Bring nt that money girl!! I’ll be watching!
No, how about something original. Janet, your time is done… Fly away now.