Kelly Rowland is hard at work on her new studio album and word on the curb is that it’s sounding superb.
To tide fans over ahead its release, the singer shot a video for buzz song ‘Dumb’ over the Spring.
Directed by Frank Gatson, the clip – which surfaced in full today – showcases the singer like never before.
Joined by singing-actor Trevor Jackson, Ms. Kelly gets her Bob Fosse on in the dance-heavy visual.
It’s not “a” single or “the” single, but one thing is a cert – it’s HOT!
What are you waiting for? Watch the video for ‘Dumb’ after the jump…
Slayed!
We’ve been longing for a visual that features Rowland going all-out with the choreography; and not only has she delivered exactly that, she’s done so in a rousingly refreshing manner.
The Fosse inspired steps and the simple, yet out-of-the-box concept made for an arresting watch.
Fingers crossed that there’s more of this to come when Ms. Kelly kicks off the campaign for her fifth album.
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Trash. Kelly Rowland at her age is still using beats recycled from Jeremih, Chris Brown and DJ Mustard. Sad. She should be leading the way, not following the youngins of today.
OMG what the phuck is she doing?
Her last album was perfection!!!!
Why is she doing these mustard on the beat songs.
Kelly, seriously, get it together.
Why y’all hating, it’s not even a single, it’s just a buzz song. BTW I love the song n the video?
Okay….it’s not that serious! Also….WTF do people wanna hear? It’s like NOBODY is satisfied….I guarantee you if Beyawnce did this song….EVERYBODY & their Grandmother would be going CRAZY over this! FOH! I don’t understand the new generation with the likings of music.
Song is whack and outdated. Cute dance moves though.
Beyonce did the same thing with 7/11 and all the other trap songs she released recently. So whats the big deal?
What are you talking about ma’am?
Kelly isn’t Beyoncé
@Peacemaker
Kelly’s last album was low key better then Beyonces last 2 albums (musically) but Kelly is a easy target for people to hate just because she’s Kelly… the video is to hold fans over until new music comes out! The song/video was only a buzz track & video! But u see how ppl hate Kelly for making the similar “type” music as Bey but she gets hated and Bey gets praised for it! Smh the world we live in…
Nothing, if we’re trying to come up with the dumbest songs ever.
7/11 is the biggest pile of s*** I’ve ever heard, and I’ve heard friday, baby, work, stupid ho, bla bla bla, focus, work b*tch, worth it, super bass, single ladies, 23, and many more horrible songs, but 7/11 tops them all when it comes to the most useless.
Girl this is better than EVERYTHING on Jackie.
And I’m sure it’ll garner more attention than ANYTHING from Code DEAD. B**** eat a d***.
Everything on Jackie shits all over this piece of trash. And I didn’t even like most of jackie, just a few songs.
Shut up bitter girl, you always hating on kelly or june’s diary. If you don’t like her stop watching her stuff then
I’m not EVEN hating on Kelly whatsoever. I think Kelly is beautiful… a Godiva chocolate goddess, but I call a spade a f****** spade and this is WHACK! How’s June’s DooDoo’s “tour” doing?
LMAO jackie cracks me the f*** UP
She waited to long to release this came out around march and now it October I been heard this song like 6 months ago.
Well thats Kelly, unfortunately, when it comes to realising videos…its like she is doing it only for die hard fans…coz she always deliver when it becomes irrelevant to everybody else…killer moves though…hope to see some improvement in PROMOTION of hers…and she we slay it…if not, well thats her choice and die hard fans will always be there to support her…maybe she just shy or doesnt wanna share her talent with everybody thats why she doesnt promote her singles, releases them like a big surprise, realising video waaay too late and doesnt sing it anywhere…and I am die hard fan..no diss, just observation…
@J-Mar
U do know the timing was perfect for what she is trying to do… which is satisfy fans until new music is released as well as get them excited for whats to come! Some of yall really need to get a brain! This was all strategically planned.
Justsaying, you preach, it just seems that some people want
to believe that every thing that Kelly does have to be- sub par and every thing that Beyonce does is pure gold. When
even in fact Beyonce had some singles that did not do very
well on the charts. Every time other members of DC puts out
a project it criticize by the Beyhive. I am just happy that
she did this video and I like it.
d@mn I wanted to love this…but its just not on caliber with what she should be giving us damn near 20 years into the game.
All that dancing and she still boring to watch
That’s because you don’t like women.
I like it
The video is exactly that …. DUMB
she legit waited a year to release a video for this song. tried it
Waited a year and still not great
Biiiiiiiiiiiiitch i am Gagging !!!!
@JunesDiary
What’s really messy is you using her groups name! The same group that is signed to her label as well as Epic! We know u a Kelly Rowland fan!
Really great concept! This was so different then what Kelly does! I like it… I would love for her to do a visual album and totally shock everybody! This time around im expecting A seat at the table/lemonade type videos & music but in her own way! Their is a wide open lane for a pure r&b artist to take over! Im expecting nothing less than greatness this new album! Give us a visual album it’s been 4 fkn years since the last album!
So you’re suggesting that she does visuals that keep her deeper in Beyoncés shadow and in her sisters also.
@ Sam
Kelly is NOT in Bey’s shadow! But I expect Beyonce fans like yourself to make it seem like that! If she was in her shadow she wouldn’t still be relevant! Kelly DOESNT need Destinys Child to be relevant nor does she need Beyonce! She is already highly praised for her just simply being herself! Releasing a visual album will never make her be in Beyonces shadow! Do u know how stupid that sounds! Solange album was sorta kinda like a visual album and I would love to see Kelly do something of this magnitude!
I’m far from a Beyoncé fan. You fell flat on your face with that assumption.
@Sam
Of course you are! Go ahead and continue your hate….
Oh, and two videos from an album isn’t a visual album.
Yeah, because you know me so you know I am. And a flash of news for you. An opinion isn’t hate, it’s a view that’s different to yours. Grow up and get out of the play pen. Everything isn’t about faves, stanning and taking sides. People have pints and views and don’t have to agree with you
Don’t mind these haters, the song n the video is great?
The song was rubbish and nothing slayedanout the video. She was doing average moves with good camera angles, and to be honest on a lot of the shots Trevor seemed to be more of the focus. Kelly is past 30, if she doesn’t get it correct now she never will. She needs to make an album/sound/image that defines her or she’ll always be know as just Kelly from destinys child.
Please I’ve watched so many times she was doing fine don’t act like any other artist could’ve done it way better except for Ciara I guess, they were in sync 95% of the time . And this’s not a single it’s for the fans so calm the f*** down and have several seats.
i am gagging !!!
She just should’ve released it when mustard was hot. Now people are on trap.
Wtf is trap exactally? I love Kelly’s dance moves…I think she just wants to show more of that side of herself! Not crazy about the song at first…open ears will give it a chance it’s a grower!
But people are gonna hate either way if it isn’t Beyoncé.
@Danzou
Exactly! The hate is only bcuz they feel threatened! Let em hate! Just know our fave is coming back!
NO ONE FEELS THEATENED BECAUSE OF KELLY LOL… EVEN CIARA IS BIGGER THAN HER AND THAT TELLS YOU SOMETHING
@Madonna
But Kelly last album sold double Ciara last 2 albums! Now thats messy! Ciara will never be more important than Kelly! Kelly is considered an icon… she was apart of 1 of the biggest girl groups of all time! I could care less about Ciara and her paid instagram followers! Bye!
Keep it all the way f****** CUTE sis. Ciaras receipts are all SOLO. The only platinum album Kelly has under her belt is with Beyonce & Co.
I’m not gonna bring up Ciara but I will say this, look at Kellys YouTube views. She can stand on her own two feet and the minute Beyoncé is threatened by a new woman the hive tarnishes their name. Love Beyoncé. Hate her f****** fans.
Meh. This song sounds like everything else. I love Kelly but this song sucks!
@#JACKIE
Sweetie Pls don’t call me your sis cause i don’t know you like that ! At the end of the day if xou wanna bring up the past no matter how you twist it or turn it Kelly Rowland has a platinum album, platnium and gold singles with and without DC! That is her foundation and who she is! Can’t take that away from her! But again… Kelly last album sold double of Ciara’s last 2 albums! That is a fact!!! Bye!
And Kelly’s last album sold what exactly? Last I checked, Kelly only has ONE certified album (gold) under her belt from 2002! Like SIS she really ain’t s*** if she couldn’t go platinum back then. Have several mother f****** seats in an electric chair.
yass Kelly
home girl was werqing
I’m pretty sure they said it’s not a single, its not going to be released or even for sale. You folks getting your panties in a bunch for no reason lol
OUTSIDE OF DESTINY’S CHILD AND THAT ONE SONG (DILEMMA IS THE NAME I GUESS), THIS H**’S CAREER IS A HUGE FLOP. EVEN CI-ERROR HAD AT LEAST 1 PLATINUM ALBUM, FLOPLLY HAS 0 EVEN WHEN SHE RELEASED ALBUMS IN EARLY 2000S WHEN EVERYONE AND THEIR MAMAS WERE GOING PLATINUM. FLOP FLOP FLOP
Shut up b**** but she is still relevant enough for you to check her stuffffffffff.
Well even if her career was so irrelevant as you state…she got so much money and achieved more than you would in 10 lifetimes…haters gonna hate, you know…she got her fan base…she got comfortable so she does whatever she pleases…she is exactly where she wants to do, choose what she wanna do, acts, sings, have reality tv, got some make up foundations…she is a business woman, she diverse so her property go up and up…I would say she put her music career on the side with motherhood and now is about to strike back…since she owns her a label and can do whatever, this new album should be what she really wanna create, not limited by the label… so lets hope she will kick your and other asses who has nothing better to do than to watch a video of someone they hate to be harsh about it…what a hobby, maybe one day you will become a milionnaire out of that 😀
This is not a single Guys.. This is just viral video of Kelly having fun.. Whats wrong with it.. Just fun dance
Trevor Jackson fine ass ??? I’m ready for him to drop more music he can sing & dance his ass off !
Cute
This is as trash as “7/11” was…..
What is happening in music? Smh! Kelly Rowland I am hear for you but not exactly for this song. It’s not that I don’t want to hear her sing these kind of songs it just sounds like a rushed song that just had stupid lyrics thrown in there that dont make any sense.
–
Trevor Jackson get it get it! Your day will come soon when you’ll really flourish. Great vocals and can dance but I don’t know if Atlantic is the right label for you….
NO LABEL IS WORSE THAN RCA AND THE WAY THEYRE DOING OUR GIRL TEE
Relaaaax it’s not a single y’all are so extra .
I liked it. Black Queen doing her thing. Salute
Wtf I’m slain! That was dope! Come through Kelly! ??????
The bey hive has a love/hate relationship with Kelly. They love her as long as she is in Bey’s shadow, but as soon as she has enough hype around her name they trash her.
If she ever gets a BB100 # 1 single before beyonce there will be a verbal epidemic online.
Im sorry but that is highly unlikely.
Don’t be surprised… Motivation and kisses down low were very solid singles. Bish has style… Just need the right team and promo.
Didnt like the video… I just wanna know where tf is June’s Diary…? They could’ve performed on the BET Awards if they had the right people behind them…. Hmmm….
@ B&B
June’s Diary is on tour with R. Kelly The Buffet Tour
TGJ your opinion is in the toilet, she looked so stiff with those moves. She should have hit em harder and came harder with music. I think she needs more aggressiveness and moments, the music was throwing me off with these “dance moves”
she is now mother…thats maybe what got into her…happy with her life, no need to be aggressive but I liked it anyway
What do you know about dance move other than shake boobs and booty stfu b**** .
Umm no! When the song first came out I listened to it all the time . She could have done so much with it especially if released as a single in the summer with a good music video . Kelly Rowland looks to good now to have a video with bad lighting . The moves could have been more energetic also , this was very Britney level. I expect more considering she probably spents her sundays dancing in PJ’s with Beyoncé and Ciara in her living room. Step up ur game AND management, go sign with Rita Ora’s people!
Stfu Britney Spears level my ass.SMH..I saw a little Micheal and Janet all up in this video HATER!
Good Evening
Come on now stop hating so much
The video is good even the song
No shade but Trevor was hitting those steps and making Kelly look amateur.
I don’t even know why she’s bothering to put out a video for a “buzz record ” she first dropped many months ago and the song is pretty much just derivative trash anyway..
Ms Kelly better have a seat (at the table) with this foolishness.
Bye b**** stop hating. She Slayed STFU .
If YAll Saying This Is trash y’all are completely Hatin , This was FIRE !!!
This was cute and different for Kelly.??
Everybody hating here should know that she said back then that she was having fun in the studio and DUMB was the product of it, nothing serious really, just fun…not a single, nothing competitive, just whatever…she made video for it, waaay too long but that video is good…you just can see that she is doing good when she does whatever she pleases…no promotion, nothing, just bam…:D
Funny if you look up the official video on youtube all the comments are praising Kelly
yall are sooe f****** haters
Lol what else is new. That’s ALL they do here. They’re bitter.
TREVOR JACKSON IS FIONNNNE ??
I don’t care about visuals. It’s about the music! And this song is, DUMB!
When this first leaked a while ago I was like wtf is this, come on Kelly. I can’t even believe people are still talking about it, there’s nothing exciting if you take away the video and just leave the music.
Even rihanna singing work work work work is miles ahead of this.
It wasn’t leaked h** get your facts right , she put it on sound cloud and she said it’s not a single, the fans were bugging her about new music and so she put this on her soon cloud.
Well, her fans deserve better.
Nobody cares about how you can “ride it like a soldier”, Kelly.
We’ve heard it from countless other rappers/singers, it’s not news to me that you’re capable of riding d*** very well, but can you say it in a better way maybe?
Ok forget about all that …. the video was dope. Y’all acting like she didn’t just come thru and dance her ass off. It was tasteful , creative, out of the box, and accurate. This video has nothing to do with Ciara or Beyoncé . So let’s stick to the point of the post. Stop getting caught up in the comparisons and focus on the artist at hand. Dope video Kelly I hope you continue to push the envelope especially when videos don’t have any creativity anymore. Bravo !
This is exactly what is killing r&b.
No RAP IS KILLING RnB! THATS ALL THEY PLAY ON URBAN RADIO..most singers are getting no major radio spins!
That one post were rihanna doesnt get mentioned, praise the Lord!
She smashed it! This sis a reminder of what a brilliant dancer Kelly is, ever since seeing her kill it in Lose My Breath, I Knew Kelly was a secret Stepper, I Loved this!
Wow people really need to learn how the music industry work’s or how to read in general. The article states that this isn’t a single just something fun a buzz single. A buzz single is a unofficial song release that creates “buzz” until the official single and album is released. Kelly is so refreshing and fun haters are always going to hate. Can’t wait for the new album Kellz!
Well this is definitely creating a buzz, and it hasn’t even been 24 hours yet. I’d say the video is doing it’s job. Love it or hate it, you still gave it views.
By the way, I LOVE IT 🙂
You all are NEVER satisfied….if Beyawnce did this ya’ll be ALL OVER THIS! FOH! Also, ya’ll act like this her new single for her album……let the song & Kell’s live honey…it’s not that serious! Anyway….she slayed this was hot!
Thanks Grapejuice this made me smile for this raining Friday!
The haters on this site are overwhelming. She did a very good job. The concept of the video is new and refreshing.
She did an awesome job. We haven’t seen Kelly Ro do choreo like this in a minute. All these negative comments are highly disgusting….
Awesome