Music industry veteran and marketer Steve Stoute, recently sat down with some of the industry’s most influential entrepreneurs. The first time author’s new book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy is out now. The work discusses Hip-Hop’s past, present, and future influence on the consumer/corporate brand relationship in America. In the clip above, Stoute talks to Lady GaGa, Jay-Z, Pharrell, and Jimmy Iovine about their own “Tanning Moments”.
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