Destin Conrad is keeping the visuals coming!
The R&B star has premiered the music video for ‘CHI CHI’, the latest track from his Dancehall-inspired album ‘ROADRUNNER’ to receive the visual treatment.
Full story below…
Once again Destin is celebrating his Jamaican roots in vibrant fashion.
Directed by Zev York, the lively ‘Chi’ clip sees Conrad immerse himself in a Jamaican Dancehall party, surrounded by revelers showing off their moves.
The singer joins in the festivities, bringing the track’s infectious energy to life through dancing and a celebration of Caribbean culture.
Beyond its party-ready sound, ‘CHI CHI’ also carries a deeper message.
Speaking to The FADER, Conrad explained how the song reclaims a phrase historically used as a homophobic slur in Jamaican Dancehall, transforming it into an expression of empowerment.
Watch the full video for ‘CHI CHI’ below:
The visual arrives weeks after Conrad premiered the video for ‘DADAMAN’, his collaboration with kwn.
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I like it. I think it would have been more empowering to switch up the chorus to a more positive message rather than keeping the original message is all.