Mariah Carey is making major moves. Indeed, forget being an elusive chanteuse, Mimi is cementing herself as the 360 money-maker.
Away from her music ventures (which recently included a Las Vegas residency), the 45-year-old is expanding her brand into both endorsements and TV.
The latter, especially, is proving particularly lucrative for the diva.
Find out why below…
The Hallmark Channel has announced at the Television Critics Tour that it has tapped Carey to direct and executively produce three original movies.
It’s as good as guaranteed that the move was made following the ratings success of Mariah’s two holiday specials – ‘A Christmas Melody’ and ‘Mariah Carey’s Merriest Christmas.’
It’s anyone’s guess what the catalyst for the singer’s new-found hunger, but we are not complaining. She’s making moves and making money. So, more power to her.