Roc Nation‘s Rita Ora is readying a major launch for new single ‘I Will Never Let You Down’.
The Calvin Harris produced cut is set to be unleashed imminently and will be pushed in earnest by a Rimmel London TV, online, and print campaign.
So as to whip up the already buzzing buzz, Ora took to Instagram minutes ago and released a behind the scenes look at the song’s accompanying video.
Shot in LA, the clip is the first visual offering from the singer’s upcoming sophomore album (which’ll dub as her US debut).
Check it out below…