Cash cow.

If Pop princess Rita Ora has succeed in recouping the capital spent on pushing her UK debut, there’s no doubt that she’s on course to becoming just that for label Roc Nation, and management company Turn First.

So, one shouldn’t be too surprised at the meticulous planning that’s now going into ensuring her US debut fares just as well, with the last year spent securing deals that’ll be used to support the release once its campaign kicks off in the coming months.

How the star is preparing for the challenge? By talking about it.

Yes, during a chit-chat with ‘Midem 2014‘, the starlet and super-manager Sarah Stennett detailed their plans to turn the currently UK/Europe-based Rita into an world renown Pop sensation.

Should Roc rival Rihanna be worried?

Hit the 20 minute mark to find out!

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Today brings with it in the release of Toni Braxton and Babyface‘s hotly anticipated new album ‘Love, Marriage, & Divorce’.

The finest of musical wines, the LP sees the R&B talents blend their iconic tones with the tastiest of results.

And while the album as a body of a work is a “standout”, the sensual-soaked ‘Sweat’ serves as That Grape Juice‘s top cut.

Find out why after the jump…

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‘From eight until late I think ’bout you.’

Thrown in honour of ‘Super Bowl 2014‘, Diddy‘s NYC-held ‘REVOLT’ party welcomed ‘What If I Kissed You’ craftsman to its stage to serve as its headlining act…with spectacular results.

Not sure why? Well, in what may have marked a first for the star, the night saw him deliver a live rendition of his Beyonce-led track ‘Mine’, sure to give fans even more reason to adore the understated hit-maker.

Watch him in all his Grammy winning glory below…

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Hot 97’s Peter Rosenberg caught up with ‘Interscope‘s Azealia Banks‘ recently, meeting with the entertainer via Complex‘ ‘The Process.’

Sporting a bold new look and her ever-endearing laid back attitude, ‘Miss Amor’ found herself quizzed on her ‘colourful’ vernacular and its Hip Hop origins.

Her hilarious explanation below…

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Reports have surfaced that ‘Grenade’ crooner Bruno Mars has blown away the competition with the ratings from his top-rated Super Bowl halftime performance.

Fans may continue to debate where the Hawaiian hitmaker’s 14 minute set stacks up against the likes of Madonna, Janet Jackson, Beyonce, and Michael Jackson on the performance front, but for now, as the numbers reveal, the critics will unquestionably have to place him at #1 on the ‘most watched tally’.

As if making history for being the youngest halftime show headliner ever wasn’t enough, see Mars’ out of this world viewership reports below:

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A mere matter of hours separate Toni Braxton and Babyface fans from the release of the pair’s new collaborative album ‘Love, Marriage, & Divorce’.

The hotly anticipated set has been supported by a number of major promotional spots, the latest being a stop on Hello Beautiful’s Interludes series.

Watch below as Braxton’s buttery baritone melts with Babyface on hit single ‘Hurt You’…

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‘If We Had Your Eyes’ hitmaker Michelle Williams was one of many who had eyes on Bruno Mars’ hot Super Bowl halftime show last night.

Joining her friends at OMG! Insider, Williams got exclusive access behind the scenes to chat with the Grammy-winning crooner and even dished it up with some Broncos and SeaHawks for good measure.

See Miss Williams work below:

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While Miguel is moulding his third studio album, the soul-filled crooner gives fans a feel of the new with new song ‘SimpleThings’.

The guitar driven number is lifted from the latest soundtrack to HBO hit ‘Girls’.

Due February 11th, ‘Girls, Vol. 2: All Adventurous Women Do…’ also features songs from the likes of Lily Allen and Vampire Weekend.

Sink you teeth into new Miguel after the jump…

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Guess whose new album just waltzed past the 2.5 million milestone.

Rihanna‘s? No, try again.

Katy Perry‘s? Hmm, close but not there yet.

Jay Z‘s? Getting warmer!

Beyonce‘s? Did you say Beyonce’s? If so, you’d be absolutely right!

Want details?

We’ll fill you in below!

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As she makes a polarising entry into the world of music, ‘Real Housewives of Atlanta’ star Porsha Stewart seems to have found a staunch supporter in R&B market leader Tamar Braxton today.

Confused? Well, consider yourself one of the few who didn’t tune into the star’s appearance on the ‘Bethenny’ show this morning, where she was joined by her mother and sisters…sans Toni.

It was there, after seeing Towanda quizzed on her alleged relationship with Stewart’s ex-husband Kordell, did Tamar dish out support for the R&B hopeful, who is currently readying the release of her debut single ‘Flatline.’

Tamar’s words below…

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After bidding the short-lived ‘Talk a Good Game’ campaign adieu, Kelly Rowland now sets her sights on its follow-up this year, no doubt hoping to exceed expectations set by her fans and critics alike.

Before that, the ‘Stole’ sensation sizzled something serious hours ago when she performed at Hennessy’s Super Bowl party, thrown in honour of the big game and marking the latest performance spot set up to push the aforementioned ‘Game.’

Get ‘Low’ with Ms.Kelly below…

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Reworked to accommodate her current ‘capabilities’, Britney Spears’ ‘Toxic’ choreography was brought to life once again hours ago, when the star returned to the Axis Theatre to continue on in her ‘Vegas’ residency venture.

How she fared? Decently…serving the energy many would agree she lacked during 2011’s ‘Femme Fatale‘ era, despite still leaving much to be desired on a dance tip.

Hit play to see what we mean below!

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