Singer. Songwriter. Humanitarian.

As his fans will be all too aware of, the above three traits apply to Grammy winning vocalist John Legend.

Nights ago, he showcased all three of these traits when he arrived at TED Talks Education, to serve a moving performance of the Cyndi Lauper classic ‘True Colors‘.

Peep the ‘Made To Love’ singer in action below!

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Since blazing onto the scene in 2004, Kanye West has ensured the phrase “innovator” is placed at the forefront of the many words used to describe him. And make no mistake, it’s an entirely apt title for the eclectic MC.

Case, point, his left-field roll-out for new song ‘New Slaves’ and its accompanying video.

Doing away with the usual Youtube debut, ‘Ye is intriguingly launching the song and visual via projection on 66 buildings in 10 major cities (in places such as Europe, America, and Australia) starting last night and continuing on through the weekend. Fans can find out where the next components of the piece will be beamed by checking the interactive map on his official website.

Taking to Twitter, the soon-to-be dad set the net ablaze after announcing:

This was followed by an equally exciting series of messages from Yeezy’s creative partner Virgil Abloh:

 

And so it went, the video begun unwrapping itself in what is undoubtedly one of the most creative cases of guerilla marketing in recent times.

Without further adieu, check it out (what is believed to be) the full video below…

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It’s official. Mariah Carey is back.

The diva supreme has a hit on her hands with comeback single ‘#Beautiful’ – which is riding high on Billboard, iTunes, radio, and Youtube.

In a bid to keep the momentum moving, Mimi is drip-feeding fans behind the scenes footage from the video for the Miguel assisted cut.

Watch the latest look at the Joseph Kahn directed clip below….

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Kelly Rowland is riding high these days. Indeed, with countless cuts in rotation on Urban radio and a rumored X Factor USA judging spot, the Destiny’s Child diva’s stock is on a ten.

Most would agree that 2011’s ‘Motivation’ set the wheels in motion for her present-day success; as such the timing of the track’s latest achievement couldn’t be anymore apt.

Full story below…

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Too long. Indeed, that’s how long soulful crooner Mario has been away from the spotlight.

However, that’s all set to change as the singer is back with a little help from Nicki Minaj.

Details after the jump…

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It’s here!

Jennifer Lopez has unwrapped the video for her sizzling Summer anthem ‘Live It Up’.

The visual for the track, which serves as the lead release from the diva’s tenth studio album, sees her tap into her inner and outer fierce.

Watch J.Lo and pal Pitbull in action after the jump…

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In the mood for new Beyonce material?

If so, join us below to catch a LQ version of the star’s ‘Rise Up‘, recorded for the movie ‘EPIC’– in which she stars in alongside a collection of Hollywood’s brightest stars.

So, what are you waiting for?

Check it out!

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Which breathtaking Pop beauty was snapped in the middle of a dance rehearsal today?

Hint: She recently inked a reported  $760,000 endorsement deal to stand as the new face of Madonna’s ‘Material Girl’ collection.

Not sure who she is?

Meet us below…

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If a report that surfaced today is to be believed, ‘Pour It Up‘ singer Rihanna is gearing up to sue British retailer ‘Topshop’ for £3million, preparing to take the company to task later on this year.

Details below…

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Britney Spears may be on a break of sorts as she cooks up her next studio album, yet that hasn’t stopped the singer from keeping brand booming.

The 31-year old has teamed up with Pop maestro Dr Luke for new track ‘Ooh La La’ – a new song set to feature on ‘The Smurfs 2’ soundtrack.

Due for an iTunes release next month, the song will reportedly play at the end of the animated movie, which hits theaters in July.

Speaking on the somewhat unlikely pairing, the former X Factor USA judge said:

“I have always loved the Smurfs as a kid and now my boys are the biggest Smurfs fans EVER. I wanted to surprise them with a song in the movie. I know they’ll think it’s Smurftastic!”

Listen to Ms. Spears’ “Smurftastic” offering below…

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Seven years.

That may not seem like a long time on paper, but in ‘industry theory’…it’s a lifetime.

From the unexpected rise of Rihanna to the ground breaking arrival of Lady GaGa, the last seven years have seen Cassie watch acts she once considered contemporaries (or had never heard of) become music juggernauts…while her brand watched from the sidelines.

So, why has it taken so long for her return to music?

Her interesting explanation below…

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He doesn’t get enough credit for it, but Omarion truly is one of the only acts out today to get it right consistently.

Parting ways with the ‘Respect Us! We Used To Be Relevant’ agenda that saw he and Bow Wow billed laughing stocks circa ’08, the last few years have seen the former B2K star create and release material that’s both contemporary while still organically him. 

Traits, that made his 2012 ‘Care Package’ EP one of our favourite releases to drop that year.

Now watch as he kicks off the campaign for his fourth studio album with the ‘Maybach O’ web series, documenting his journey towards its release date.

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