The video for Ja Rule’s new single ‘Body’ premiered yesterday (September 20th) on BET. Considering Ja is attempting to restore his tattered career, this single/video is unlikely to generate any interest around his upcoming album ‘The Mirror (due November 13th). The vid is kinda ‘blah’ and doesn’t really go anywhere – the same will be the case for Ja’s career if he doesn’t fix up soon.
What do you think of the video?
R&B star Usher is the latest in a long line of celebrities to launch his own line of fragrances. The vid above shows the four commercials for his ‘Usher He/She’ brand. Aside from the ads being so-so, I’m surprised he’s jumping on the fragrance-line bandwagon: doesn’t everyone have one nowadays?
The video for R. Kelly’s latest single ‘Rock Star’ (ft. Ludacris & Kid Rock) debuted on Yahoo Launch yesterday (September 18th). I’m really feeling the single choices from Kelly’s current LP ‘Double Up’ so far; ‘Rock Star’ is an album highlight. It’s a shame, then, that the video doesn’t really do the track any justice. Budgeting must have been an issue, because the video comes across real cheap – especially for an artist of his caliber. There’s no positive spin to put on this one; a case of good song, ruined by a crappy video.
What do you think fo the video?