Adidas has officially severed ties with embattled rapper Kanye West.

The sportswear giant and the MC have been in business together for several years and most notably launched the mega-selling Yeezy line.

However, in the wake of Ye’s seemingly unstoppable flow of offensive rhetoric, Adidas has dissolved the partnership.

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Taylor Swift is on track to debut with sales of over 1 million first week with her new album ‘Midnights.’

And while that would be enough to make even the hardest worker rest on their laurels, the Pop titan is doing the polar opposite.

Instead, she’s unlocking a series of visuals – the latest being for ‘Bejeweled.’

Directed by the singer herself, the whimsical video – which follows ‘Anti-Hero’ – features a number of notable names.

Speaking on the clip, Swift said:

“Bejeweled video is out NOW! Directed by this tired tacky wench. Got to make this with my best friends HAIM, greatest of greats Laura Dern , icon of burlesque and glamour Dita Von Teese, genius and actual dame @patmcgrathreal and my partner in Midnights mayhem Jack Antonoff.”

Watch after the jump…

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The Rated Awards 2022 united a who’s who of the UK’s Urban scene to celebrate the biggest releases of the last year.

Toasting the British R&B, British Grime, and British Hip-Hop that has made this market one of the world’s most impactful, the GRM Daily ceremony was presided over by charismatic hosts Big Zuu and Julie Adenuga.

Dave stood tall as the big winner at the event (which took place at Magazine London). The revered MC took home four awards, including Male Artist of the Year and Track of the Year and Video of the Year for ‘Clash’ with Stormzy (pictured with him above).

An eclectic array of major names took to the stage for action-packed performances such as Ms. Banks, Ivorian Doll, ArrDee, Clavish, and  K-Trap.

That Grape Juice was on-hand and caught up with so many on the red carpet. Stay tuned for that!

Ahead of the show’s broadcast at 10pm on E4 tonight (October 25), check out the full list of winners after the jump…

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Will Smith may have left sour taste in the mouths of some in Hollywood due to his controversial slapping of Chris Rock at the OSCARs earlier this year, but – as evidenced by the screening for his forthcoming film ‘Emancipation’ – the Academy Award-winning actor still has friends in high places he can depend on.

Details inside about the who’s who that came to lend their support to the embattled actor.

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Sam Smith and Kim Petras have powered to pole position on the Billboard Hot 100 with their global smash ‘Unholy.’

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Taylor Swift‘s fans have been lapping up the singer’s tenth album ‘Midnights’ with the swiftness. 

And that’s more than a convenient pun. It’s quite literally a fact.

For, the freshly unwrapped project is now tracking towards even bigger first-week sales than initially anticipated.

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‘Jesus Walks’ hitmaker Kanye West is seeing yet another slew of big-named brands walk away from their lucrative business relationship in light of controversy stemming from his headline-grabbing anti-Semitic remarks recently.

Not long after West brewed backlash for wearing and defending his custom ‘White Lives Matter’ t-shirt, the 45-year-old music and fashion mogul was banned from Facebook and Twitter for making disparaging comments about Jewish people.

In addition to ongoing criticism from former fans, industry analysts, and even his celebrity peers, the result of the infraction comes as a continued fallout from the likes of Balenciaga, ‘Vogue,’ and now CAA.

Details inside.

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Mariah Carey is ringing in the holiday season with news of major shows.

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Taylor Swift has unleashed ‘Midnights’ – her tenth studio album.

Led by the effervescent ‘Anti-Hero,’ the set sees Swift explore themes of self-exploration, mental health, and more.

That Grape Juice has been spinning the LP since its release. Join us below to find out which five tracks are essential on ‘Midnights.’

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Join us today as we celebrate the 20th anniversary of a classic Pop album.

This week’s From The Vault is the undeniable standout track from Christina Aguilera’s coming-of-age album, ‘Stripped.’ We give you ‘Beautiful’.

Serving as the second single from Aguilera’s 2002 blockbuster album, ‘Beautiful’ is a Soulful Pop ballad with Rock sensibilities. It was written and produced by Linda Perry, who initially wanted to use the song for her own singing career.

A very successful track for Xtina – it peaked at #2 in the US and reached the top of the charts in the UK, Canada, and Australia. It quickly became an empowerment anthem for many and to this day it is highly regarded by the LGBTQIA+ community, as well as by advocates for body positivity.

Directed by Jonas Âkerlund, the visual for the single was a clear departure from the boisterous first single ‘Dirrty.’

Viewers find the songbird wearing black in an empty apartment, while various scenes of tormented young people are interwoven. It was well-received, notably because of its normalized and non-sensational portrayal of queer people.

Earlier this week, the diva released another version of the video, this time focusing on the effects social media can have on the mental health of the youth.

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Xtina’s vocal prowess earned her respect from her debut. Yet, with ‘Stripped’ and particularly this song, she let her voice be heard in another way. Indeed, she wasn’t afraid to tackle sensitive issues and speak her mind, and back then it helped set her apart from her competition.

Two decades on, ‘Stripped’ remains an impeccable effort that is still fresh and modern both sonically and thematically.

Timeless song, timeless talent.

Your thoughts?

The Weeknd apparently meant it when he vowed to permanently boycott the GRAMMYs after the Recording Academy unceremoniously omitted his blockbuster 2020 album, ‘After Hours,’ from its nominations roster in 2021.

Yes, the uproar that resulted from the omission eventually led to an overhaul of the organization’s voting process, but it appears the update wasn’t enough to satiate the Canadian hitmaker.

What’s more, he’s garnering support from his home country’s favorite Hip-Hop son: Drake.

Details inside.

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