To kick off 2021, From The Vault journeys  back to 2011. To a time when a very talented artist scored their very first international smash.

Today’s pick comes courtesy of Jessie J: it’s ‘Price Tag.’

The song was lifted from the British belter’s debut album ‘Who You Are’. It served as its second single in the UK and was issued as its launching single in the US.

Written by Jessie alongside Claude Kelly, it was produced by Dr. Luke and featured a guest verse from rapper B.o.B.

With its catchy chorus, hooks, and magnetic melodies, it was an international smash, debuting at #1 in the United Kingdom and reaching the top position in a total of nineteen countries including Ireland, France and New-Zealand. It was a moderate hit in the US, where it peaked at #23.

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The song’s video was directed by Emil Nava. A whimsical yet simple affair, it shows the artist in various ensembles. Beginning behind an oversized teddy bear, the belle can be seen singing the tune under a money tree, as a ballerina inside a musical-box, or as a marionette. Guest rapper B.o.B. makes an appearance, surrounded by four toy army men.

Fun fact : alternative music favorite FKA Twigs is a back-up dancer in the video.

Beyond Jessie managing to “make the world dance” with this single, the release also served as a jumping point for her globally. Indeed, it introduced the masses to her unique style and laid the groundwork for many more great things ahead (see: ‘Domino’, ‘Bang Bang’).

With her incredible talent, we’ve always felt Jessie J’s star has the potential to shine even brighter. And with a new project on the horizon, we sincerely hope to see her finally get the (consistent) recognition we believe she deserves.

Anyhow, 10 years on, the song still bangs, and should remain our playlist for many more years to come.

How about you? What are…

Your thoughts?

Little Mix may be throwing ‘Confetti’ in the air this time next week. For, current single ‘Sweet Melody’ is strutting with purpose towards pole position on the Official UK Singles Chart.

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Ashanti gave fans cause for concern last month when she revealed that has had tested positive for coronavirus.

And the timing added to the blow, as it forced a postponement of a planned #Verzuz battle with Keyshia Cole.

In the days following, the ‘Only U’ singer confirmed that both of her parents had contracted COVID-19 too.

Though a worrying development, folk needn’t fret anymore. Because she has kicked off the New Year with good news.

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With a New Year upon us, Zoë Kravitz is starting 2021 single.

For, the actress has filed for divorce from husband Karl Glusman.

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Candiace Dillard is continuing to sound off about the latest season of the ‘Real Housewives of Potomac’ and, this time, Porsha Williams is in her firing line.

The ‘Real Housewives of Atlanta’ favorite hasn’t hidden her support for friend Monique Samuels following the latter’s on-screen fight with Dillard.

And it appears Williams recent vocalized backing of Samuels on Bravo new’s show Chat Room lit a match of fury within the Potomac polarizer.

See what we mean below…

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Beyonce is renowned for being fiercely private about her personal life.

But, in kicking off the New Year, she invited her BeyHive closer to her nest.

For, in a special salute to her fandom, Queen Bey shared rare pictures of her three-year twins – Rumi and Sir Carter.

And adorably they are seen rocking Mom’s Adidas x Ivy Park athleisure line.

Peep the snaps below…

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Ed Sheeran is putting the pedal to the metal in support of new single ‘Afterglow.’

Serving as the premiere effort from the star’s fifth studio album, the track has been well-received critically and commercially.

Sheeran, whose last studio effort was ‘No. 6 Collaborations Project’ in 2019, has never been promo-shy.

And he’s tapping into that for the push for ”Glow.’

For, today he unwrapped an acoustic video for the song.

Check it out below…

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While it has only been 2021 for a short time, a Rihanna fan is already being pressured by a fan to release her ninth studio album.

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Nicki Minaj is giving fans the first glimpse of her baby son.

As reported, the rap royal gave birth three months ago to her first child with husband Kenneth Petty.

In the time since, she’s taken a steady approach to her return to the spot and has been even more guarded about her newborn.

That all changed moments ago, though.

For, Onika has shared the first snaps of the youngster.

 Full story below… (more…)

Harry Styles kicked off the New Year by sharing the latest set of visuals for his song ‘Treat People With Kindness.’ 

The Ben and Gabe Turner-directed video features actress and comedian Phoebe Waller-Bridge of ‘Fleabag’ fame.

In the black-and-white clip, Styles is transformed into a bandstand-esque crooner as he performs the song for the crowd. He invites Waller-Bridge on stage to perform a jaunty dance number.

‘Treat People With Kindness’ serves as the sixth single from Styles’ No. 1 album, ‘Fine Line.’ The track follows the previously released ‘Lights Up,’ ‘Adore You,’ ‘Falling,’ ‘Watermelon Sugar,’ and ‘Golden.’ 

Check out Styles and Waller-Bridge break out into dance below…

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Mike Will Made-It apparently kicked off the new year on a somber note.

On January 1, the super producer took to Twitter to reveal that he and Swae Lee had survived what could have been a deadly car crash. He posted a series of pictures from the crash and spoke out on it.

His words below…

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Chloe X Halle saw in the New Year much how they spent the last twelve months – on stage!

The singing sisters were on hand for NBC’s New Year’s Eve 2021 special live from Los Angeles.

From there, the ladies showed up and showed out with a shining rendition of ‘Do It.’

The song, which was produced by Scott Storch, has very much functioned as a rocket for their ascend to new heights.

And their live offerings re-affirm why.

Watch the Parkwood pair in action after the jump…

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