Billboard are holding true to their promise of overhauling the protocol attached to bundling music with merchandise.
With the marketplace rapidly evolving, artists and their teams have been tasked with finding innovative ways of getting music to the masses – and maximising profits.
Pairing music with merchandise has emerged as one means of achieving this, yet it hasn’t been without controversy. Most notably with Travis Scott‘s triumph over Nicki Minaj‘s ‘Queen’ thanks to sweater sales and DJ Khaled‘s outrage over a planned energy drink deal that was ultimately disallowed – thus denying him a #1.
These instances and countless others have caused for ample debate. Some have embraced merch bundles as simply reflecting the a shapeshifting marketplace; others (a la Minaj) have deemed it cheating.
To quell the flames, today has seen Billboard detail the changes that’ll come into play at the very start of 2020.
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