They don’t call him “King Kendrick” for nothing.
In the midst of a sea of singles launched yesterday and today (see: Zayn, David Guetta/Nicki Minaj, Mariah Carey/Remy Ma, Chris Brown, Iggy Azalea, and more), the surprise release of ‘Heart IV’ – the latest chapter of Lamar’s ongoing ‘Heart’ series – rose to the top of the iTunes Top 100 just hours after its release.
Serving as evidence of the high anticipation for its yet-titled parent album, the follow-up to 2015’s ‘To Pimp a Butterfly,’ the ringing response to ‘Heart IV’ is due in great part to social media buzz as listeners wonder who the emcee is dissing in the fiery tune: