Forget the Olympics! The race between streaming platforms to best the competition has been most compelling.
Indeed, with streaming rapidly becoming the primary means of music consumption, platforms such as Apple Music, Spotify, and TIDAL routinely churn out exclusives to one-up each other.
This year alone has seen major examples manifest in the form album launches by Beyonce, Drake, and Rihanna. All of which had an “exclusive” streaming component.
The landscape may be set for its most drastic change yet, though, if a new report proves true.
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