Jay-Z rocked the music world this week with the announcement of new album ‘Magna Carta Holy Grail’.
Hailing the arrival of “new rules”, the Roc Nation mogul underlined his point by confirming that the project will be launched in partnership with Samsung, who give 1 million copies of the LP away to users of Galaxy S III, Galaxy S 4, and Note II on July 4th by way of a specially created app (which will be available to download earlier on June 24th). Thereafter, the project will receieve a traditional release on July 7th.
Many would agree that the out-of-the-box campaign is, in many ways, as innovative as it perceives itself to be. Yet, for all the Hov hoopla, one question became a constant once the dust had settled: will the million units count towards Mr Carter’s first week sales on the Billboard 200?
Well, wonder no more because the answer awaits below, as too does a small preview of the project’s material…
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