As the offspring of any major name, carving out a solo identity can often be a tough task.

Yet for P. Diddy‘s stepson Quincy Brown, it’s proving an achievable one.

Fresh from the release of buzz track ‘Record Straight,’ the 24-year-old singer/actor has been unveiled as the face of Creative Recreation’s ‘Generation Next’ campaign.

The spot sees the talented chanteur plug the popular LA-based footwear brand in a number of dapper shots.

Check ’em out below…

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Social media is still abuzz after the triple knockout performances of Coldplay, Beyonce, and Bruno Mars at Levi’s Stadium in Santa Clara, California tonight for the Super Bowl 50 Halftime Show.

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Pop titans Beyonce, Bruno Mars, and Coldplay just shut down the Super Bowl 50 Halftime Show with an electrifying performance.

Headlined by the Brit band, the spectacle was lent a lightening bolt of electricity courtesy of its special guests – who raised the roof with show-stopping renditions of ‘Uptown Funk’ and ‘Formation.’

Really, though, what are you waiting for? Watch below…

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Beyonce fans, it’s time to get in ‘Formation’ at the box office.

The superstar diva has formally announced her 2016 world tour. Aptly, it’s titled ‘The Formation World Tour’ after her newly released song of the same name.

Kicking off in North America this Summer, the trek serves as singer’s first stadium concert series solo.

It follows her 2014 ‘On The Run Tour’ with husband Jay Z and the mega-grossing ‘Mrs. Carter Show’ (which ran 2013 into ’14).

The concert announcement comes one day after the 34-year-old made the “world stop” at the Super Bowl 50 Halftime Show with Bruno Mars and Coldplay.

Are you ready to be entertained?!

Details below…

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Lady Gaga just blew the roof off the Levi’s Stadium at Super Bowl 50.

The 29-year-old singer soared to seismic heights with a spirited rendition of the US National Anthem – the ‘Star Spangled Banner.’

Boasting power, control and an arrangement that fit her flawlessly,  Gaga’s showing is one that will no doubt be remembered for all the right reasons in the years to come. It’s also a

What are you waiting for? Watch Mother Monster etch her name in the history books after the jump…

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For Ciara, it’s another day, another sponsorship slay.

Fresh from a lucrative campaign with Roberto Cavalli, the R&B chanteuse has inked a new deal. This time with Keds shoes.

Details below…

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A year on from Missy Elliott‘s surprise showing during Katy Perry‘s Super Bowl Halftime Show, the iconic rapper has unleashed a brand new track titled ‘Pep Rally.’

Released to iTunes moments ago, the song follows last Fall’s official comeback ‘WTF (ft. Pharrell),’ which peaked at #22 on the Billboard Hot 100.

‘Pep’ appears in a new Amazon Echo commercial set to air during the Super Bowl starring Missy and Alec Baldwin.

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Another year, another Halftime show. With the latest Superbowl mid-game extravaganza just a few hours away, it’s the aptest of occasions to reflect on the undeniable blueprint of what a Halftime performance should be. As such, Michael Jackson‘s 1993 showing is this week’s From The Vault pick.

Hot on the promotional trail for his ‘Dangerous’ album, the late, great superstar was offered the slot following the lackluster ratings generated by his predecessors.

Already crowned the King, the genesis of modern Pop seized the moment to reaffirm why he was (and still is) the bar and the benchmark.

After making an explosive entrance (on a toaster….naturally), the stage titan stood still for 90 scintillating seconds before bursting into ‘Dangerous’ smash ‘Jam.’ Rousing renditions of classics ‘Billie Jean’ and ‘Black Or White’ quickly followed.

Famed for his philanthropical and humanitarian work, Jackson closed the set with a hymn-like sing-along to ‘We Are The World’ and ‘Heal The World’ – with a choir of comprised of over three thousand.

Like most things Jackson touched, this showing forever changed the scope of live performance and arguably the entertainment industry at large. Indeed, following the 1993 ratings touchdown, the Superbowl Halftime has become the definitive destination for high-octane showings by music’s biggest names.

What’s more, between interest in the big game and the buzz about Halftime, the Bowl has become a mecca of sorts for advertisers who plunge millions into commercials which run during the show. Put simply, the event has morphed from a sports phenomenon into a global, Pop cultural experience. Something Michael Jackson was instrumental in.

[Side note: Even the chronology of the setlist (cannonball opening into a mellower, ballad flavored end) has been adopted by almost every Halftime headliner that has followed – including Madonna]

With Beyonce and Bruno Mars set to return to rock the stage with Coldplay tonight, it’ll be interesting to see which way Mike’s influence will be used this time around.

Long live the King Of Pop!

Your thoughts?

Beyonce‘s ‘Formation’ clip is scorching the net…for all the right reasons.

The visual marks the first to be released to support her sixth studio album (reportedly her last under her current contract with Columbia Music) and honours her ancestral ties to New Orleans (see Joseph Broussard.)

Now pop open the lid below to find out why the cut’s writers (Beyonce & Rae Sremmurd‘s Swae Lee) are being celebrated for its pro-Black and bold lyrics.

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Beyonce is back!

Music’s ruling royal sprung a mighty surprise on the masses moments ago with the debut of new song ‘Formation.’

The track is the first taste of the dynamo diva’s highly anticipated sixth studio album – her first since her game-changing self-titled album

Watch the video below…

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While the net revels in the new release from Rihanna‘s rival, the Bajan belle is trying to build buzz for latest single ‘Work.’

Despite reportedly shooting scenes for the Caribbean-kissed cut weeks ago, the 27-year-old ventured out to Toronto this week to film additional footage with Drake and Director X.

Taking to Snapchat, the model shared the shot above of herself and the crew.

For her sake, she’ll need to churn this one out pronto. Because, as at typing, the lion-share of her audience seem preoccupied with another release.

Your thoughts?

Nelly‘s affinity with Country music is unwavering.

So, in honour of the Pam Tillis‘s and Reba McEntire‘s of the world, the Hip-Hop star has covered Thomas Rhett’s ‘Die A Happy Man’ twelve years after he teamed up with Tim McGraw to record the hit ‘Over & Over Again.’

Ready to hear the ‘Country Grammar’ maestro honour his southern roots with song.

Hit the play button below…

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