Adele‘s ‘Hello’ continues to heat up the music marketplace. And almost single handedly, it would seem.

In what is sure to become a stream of successes, the track has broken a major VEVO record.

Details below…

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Five million music lovers have spun Elijah Blake‘s visual for ‘I Just Wanna’ since its release this summer and now, to support its parent album ‘Shadows & Diamonds‘, he releases the visual for the single ‘Everyday.’

The video features creative direction from Beyonce‘s righthand man Chris Grant and is now waiting for you to nab your first look at it below.

Check it out…

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This year ‘Like a Prayer‘ songbird called on the star of the Fox series ‘Empire‘ Terrence Howard to star in her visual for the single ‘Ghost Town.’

Months later she finds herself at the heart of legal drama that threatens to rock the hit series before it returns for a second season in a matter of hours.

What’s going on?

Double standards and domestic abuse below…

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Is there any stopping The Weeknd?

If first week sales generated by his new album ‘Beauty Behind the Madness’ is anything to go by the answer to that question is no.

Find out why he and ‘Body On Me’ belle Rita Ora are fast becoming the envy of their Pop peers below…

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Racy Rita Ora steamed screens across the globe recently with the unleashing of the video for ‘Body On Me’ – her sensual duet with Chris Brown.

Lifted from the 24-year-old’s new album, due in November, the track serves as the LP’s first global offering and is already off to a blazing start digitally (having amassed over 10 million views).

Keen to keep the momentum going, Team Rita have unveiled a behind the scenes look at how the Colin Tilley directed visual was pieced together.

According to the Roc Nation princess, the video concept changed three times – with initial treatments including a beach vid as well as an exotic desert clip.

In any case, Watch below as Ora and Brown get all sorts of close on set…

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R&B blazer Chris Brown doesn’t dally.

This year alone, the dynamite performer pressed on with promotion for recent album ‘X’ and released a collaboration LP with Tyga christened ‘Fan of a Fan.’

Today, proving that his hustle is infallible, C. Breezy announced the title of his next studio effort.

Find out what it’s been named after the jump…

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Nicki Minaj is following in Kim Kardashian‘s footsteps.

How?

Details on Minaj’s playful new venture below…

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Rita Ora in unstoppable.

Fact, not opinion. For, after finding a way to secure a Chris Brown feature  on her debut U.S. album the Brit-Pop sensation has seen the visual for her new single ‘Poison’ reach a milestone set to make her the envy of many a stream-hungry diva.

Find out how below…

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The U.K. music industry has seen its streaming figure cross the 500 million mark this year.

Why it has Rihanna to thank for a portion of its success?

Good news for the ‘Te Amo‘ performer below.

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With Ciara‘s new video ‘Dance Like We’re Making Love’ racking up millions of views a day, the sultry songstress is giving the masses new insight into the creative process.

Released to Apple Music, the clip provides an all access pass to see how director Dave Meyers and Team CiCi crafted the much praised production over the two-day shoot.

Thematically, it’s explained that the name of the game was to stress the 29-year-old’s femininity while building towards the word at the heart of the song – dance.

Check out the behind the scenes of the ‘Jackie’ jam after the jump…

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Is Ciara onto a winner with new single ‘Dance Like We’re Making Love’? If the streams of its newly unleashed video are anything to go by, the answer could very well be “yes.”

Details below…

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NeNe Leakes has left the ‘Real Housewives of Atlanta.’

Bad news? Certainly not for NeNe.

Find out why below…

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