Winning pair Lady GaGa and Tony Bennett are proving that their new duet album ‘Cheek To Cheek’ is more than a fleeting vanity project.
Beyond announcing a series of live dates in the US and UK next year, the duo have teamed with H&M to promote the chart-topping set over the holiday’s.
Together, the stars filmed a commercial for the fashion retailer featuring ‘It Don’t Mean A Thing (If It Ain’t Got That Swing)’.
Set to premiere on November 25th, the TV and online spot was directed and shot by world-renowned music video director, Johan Renck. The campaign will also have an outdoor billboard component.
Translation? It’s a big deal…in more ways than one.
Peep behind the scenes snaps from the commercial below…