The X Factor USA roars back onto screens next month for a second season of fun-filled theatrics.

As widely reported, new judge Britney Spears lends the FOX show ample “star factor”, which the network paid handsomely for. $16 million, to be exact.

Therefore, so as to ensure they recoup their spend, a major promotional campaign has been mounted, one which sees Spears and fellow judges (Simon Cowell, LA Reid, and Demi Lovato) grace the cover of this week’s TV Guide.

Is it us or does this look like a packshot for The Sims? Too much Photoshop.

The X Factor USA returns on September 12th.

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As today saw ‘Bottom’s Up’ beau Trey Songz open ‘Chapter V’, his fifth studio LP, fans also saw the singer hit the open road in support of the minimally anticipated project.  Boasting a promo schedule that saw him all over New York – from radio interviews (Hot 97 & Breakfast Club) to TV spots, Mr. Steal Your Girl was certainly stealing the spotlight on his many stops.

Guesting many-a-show to deliver live renditions of his moderate R&B hit ‘Heart Attack’ today, you can get into the crooner sharing his alarm clock vocals on two morning favorites ‘Today Show‘ (below) and ‘Vh1 Big Morning Buzz‘ by clicking here.

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‘Heart Attack’ hitmaker Trey Songz has indeed seen today be his busiest of the year.  Aside from celebrating the release of his 5th LP ‘Chapter V‘, the singer has taken New York by storm – hitting up venues from ‘The Today Show’ and VH1 to radio interviews in more.

Now, taking to the 106 & Park stage to perform a ‘mini-concert’, the self-proclaimed ‘cornerstone of young R&B’ is looking to use his alarm clock vocals to awaken interest in his latest project – one he’s deemed evidential of his ‘most growth yet’.

Also, heading a heated  (and quite awkward) discussion with New York’s ‘Hot 97’ regarding his beef with fellow crooner Ne-Yo, see Songz in action below:

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Personal and professional problems may be plaguing Usher at present, yet that hasn’t stopped the stage blazer from pushing on.

The 33 year old, whose latest album ‘Looking 4 Myself’ has sold just 330,000 copies since its release in June, has lined up ‘Dive’ as the set’s next Urban offering. Penned by ‘Motivation’ maestro Rico Love, the cut compliment’s the LP’s next Pop offering, ‘Numb’.

Peep ‘Dive’s official cover above and take a listen below…

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Dapper divo Trey Songz is hoping you are ready to dive into yet another offering from his latest LP ‘Chapter V’.

While fans have barely gotten acquainted with the visual for his Young Jeezy / Lil Wayne – assisted track ‘Hail Mary’, the ‘Panty Droppa’ is already dropping the teaser for his next song to get the video treatment.

As ever, That Grape Juice has your first look.  Get into it below….

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It’s here!

The long-awaited (and much needed) video for Mariah Carey‘s ‘Triumphant’ arrived moments ago. Check out the Nick Cannon directed clip below…

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Get into this snap of Rap cash cow Drake, taking the time to meet members of his ever growing fan base.

Uploaded online by these very fans, the performer’s sighting marks the latest made in the last few weeks- following this pic of him purchasing take out in Toronto and this footage of him enjoying lunch at Lisa Vanderpumps’s ‘Villa Blanca’.

It also comes nine months after he enjoyed record breaking success with his sophomore LP ‘Take Care‘ which holds the record for enjoying the second highest first week sales at full price in 2011.

Source.

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Spice Girls sisters Mel C and Emma Bunton team up to remake ‘Chess‘ musical classic ‘I Knew Him So Well‘ for the former’s new LP ‘Stages‘ this week.

Sure to generate quite the buzz- following the group’s stint at the 2012 Olympics Ceremony– the cut premiered online today via Perez Hilton.

Enjoy below…

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Vocal Bible Brandy is preaching the gospel on how to keep your buzz a’buzzin. For, less than a week after releasing the video for her still rising single ‘Put It Down’, the songbird has unwrapped its follow-up, ‘Wildest Dreams’.

Produced by The Bizness and penned by Sean Garrett, the next taste of ‘Two Eleven’ awaits after the jump…

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Huge album sales may elude her, yet one thing is certain – folk certainly pay attention when the subject pertains to Rihanna‘s private life.

For, in what comes as excellent news for both she and the esteemed folk over at Oprah‘s OWN, it has emerged that her interview with the mogul pulled in record breaking ratings on Sunday night.

Details below…

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All hail Brand Minaj.

Succesfully launching two #1 albums and lucrative deals with Pepsi, MAC & OPI, the Rapper’s cause is now readying the release of her first fragrance ‘Pink Friday‘.

Today, the starlet unveiled the product on the social networking site Twitter followed by the hashtag #PinkFriday- in confirmation of its name.

Source.

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As her fans await new material with bated breath, Beyonce keeps her “brand” hustle pushing forward with new House of Dereon promotional pics.

The upscale fashion line is owned and operated by the ‘I Was Here’ singer and her mother Tina Knowles.

Peep more from HOD’s Fall 2012 line below…

Tidbit: We can’t wait to hear the new material Mrs Carter has been cooking up with the likes of Hit-Boy and Diane Warren. Is it the same for you too?

Your thoughts?