Surprise on isle number five!
Beyonce shocked shoppers at a Massachusetts Walmart last night, descending on the store to celebrate the physical release of her blockbuster new album.
Like the digital release that preceded it, the arrival of the double-disc edition of the “visual LP” was very much an event – with King B not only picking up a copy herself, but awarding all 750 customers in the branch $50 gift vouchers to spend in-store (total worth $37,000).
We love us some savvy promo here at TGJ and this is great PR at its best; especially in light of the shade certain stockists are throwing due to the exclusivity ‘Yonce awarded iTunes. And while it remains to been seen if said stockists will embrace the Holiday spirit, what is certain is that moves like this will keep the star “winning” and then some.
Peep the footage and more pics after the jump…















