There appears to be no stopping Alexandra Burke, who has today been announced as the new ambassador of ‘Sure Women’ deodorant.

The X Factor winner continues to spawn hit after hit, amassing multi-platinum record sales in the process. Now, Burke will front Sure’s new campaign, in what insiders are saying is a very lucrative deal for the 21 year old.

Speaking on her new role, Alex said:

“I’m really excited to be working with Sure Women. It’s my favourite deodorant brand and it’s always been a part of my daily routine. With my demanding schedule, Sure is the only deodorant I can trust to keep me feeling100% fresh and dry all day long.”

More power to her!

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According to hitmaker will.i.am, British Pop star Cheryl Cole recently signed a US deal with his will.i.am Records imprint (which is distributed via Interscope). Cole joins the likes of the Black Eyed Peas, Fergie (solo) and Kelis on the label. More after the jump…

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Outkast’s Andre 3000 is the latest to lay down a verse on Ciara‘s Urban smash ‘Ride’. Take a listen after the jump…

Tidbit: Our interview with Ms. Ciara went fantastically well. Look out for it at the start of next week.

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The wheels are beginning to flow in motion for the promotional efforts for Kelly Rowland‘s new project. The ‘Commander’ singer is featured in fashion magazine ELLE‘s July issue.

Peep more pics from the shoot, which was snapped at the W Hotel in New York last week, below…

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Usher hit the stage on ‘The View’ today. The R&B singer performed ‘There Goes My Baby’ for the studio audience as part of the continuing promotional campaign for his ‘Raymond vs Raymond’ album. Check out the performance below:

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It seems like the rumours of a rift between Beyonce and Kelly Rowland can finally be laid to rest. The former Destiny’s Child alums were snapped together at Jay-Z’s show here in the UK last night at the Birmingham NEC Arena.

Though crappy quality, this appears to validate their continued friendship…

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Christina Aguilera took her promotional campaign to ‘Regis & Kelly’ this morning. The singer performed her unsuccessful single ‘Not Myself Tonight’ from her ‘Bionic’ album which is also set miss the top of the charts. Check out Aguilera’s performance below:

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Diddy & Dirty Money pose for the paps after arriving at St Pancreas Station here in London town. The trio ironically boarded a train from Paris, where they had been promoting their forthcoming LP…‘Last Train To Paris’.

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After her much publicised quest to secure her High School Diploma, R&B star Fantasia graduated earlier this week in her home-town of Charlotte, North Carolina.

Check out the footage after the jump…

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Peep this new promotional shot of Kelly Rowland for her new single ‘Commander’.

The extended version of song, which serves as the first International release from Rowland’s 3rd studio album, is currently sitting at #38 on the iTunes UK chart – a huge feat considering the radio edit of the song is several weeks off official release.

With several major UK appearances in the pipeline, including a performance of ‘Commander’ on The Graham Norton Show next Monday, the hotter than July track looks set to be a massive hit here.

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With the release of his debut album, ‘Thank Me Later’, set for June 15th, rapper/singer Drake has started his promotional rounds. In an interview with The New York Times, the ‘Find Your Love’ singer spoke about his brief relationship with Rihanna which ended on bad terms. Drake raps about his feelings toward the Bajan model on the track ‘Fireworks’. Peep the lyrics & his thoughts about Rihanna below:

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As usual, Lady GaGa has sparked a wave of controversy with her new music video. The ‘Alejandro’ clip, which features a mix of homoerotic images and religious symbolism, has left many of her fans both puzzled and upset. In response to this confusion, the video’s director, Steven Klein, has explained the meaning of the production’s content to MTV News. Check out what he had to say below:

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