In a somewhat surprising move, Alexandra Burke has departed her longtime label. Well kind of.

Full story after the jump…

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And it begins. The Beyonce promotional machine that is.

The superstar features on the cover of L’Uomo Vogue magazine’s July issue.

A stunning shot, the feature is no doubt one of many to be rolled out in support of the 29 year old’s eagerly anticipated ‘4’ LP – which hits stores on June 28th via Sony Music.

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Fans of multi-platinum selling Rap crew Young Money will be pleased to know that they will be making their way to this year’s BET Awards in a larger than life fashion.

Find out how below…

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Reclusive R&B crooner Maxwell was snapped arriving on the red carpet of the 65th annual Tony Awards in New York last night. The ‘Pretty Wings’ singer was accompanied actress Annabella Sciorra. No word on whether she was his date.

In other Maxwell news, fans of the soulful 38 year old haven’t long to wait for the second LP in his ‘BLACKsummers’night’ trilogy. The set is reportedly set for release before the year’s end.

More pics below…

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Yesterday, Jessie J, along with many others, treated fans to a showstopping performance at Capital FM’s Summertime Ball. The Essex bred star delighted the audience with renditions of some of her much loved hits.

Peep her stirring performance of ‘Who You Are’ below…

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With Britney Spears‘ ‘Femme Fatale Tour’ set to kick off this week, and public interest in her as a live performer at an all-time low, her team are pulling out all the stops to drum up interest.

Taking a break from strenuous rehearsals (pillow-fighting takes time to master), Spears sat down for another promo interview – this time with British breakfast show Daybreak.

Check out the 29 year old hype the un-hype-able after the jump. Also featured is an inside look at the trek.

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Soulful songbird Marsha Ambrosius reflects on ‘Late Nights & Early Mornings’ in the video for her latest single. The release is the second to be lifted from Amborius’ album of the same name – which spawned R&B hit ‘Far Away’.

Check out the clip after the jump…

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‘Motivation’ singer Kelly Rowland turned heads in Manchester yesterday in a daring pair of Giuseppe boots. The 30 year old was in town for the latest round of X Factor UK auditions.

Interesting to see no signs of jet-lag. For, the Destiny’s Child stunner made a dash to Los Angeles over the weekend to continue promotion for her new LP ‘Here I Am’ (due July 26th).

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As earlier reported, diva Jennifer Lopez took to the stage at the Capital FM Summertime Ball at London’s Wembley Stadium last night.

There, the the 41 year old delivered the first live performance of current single ‘I’m Into You’. Of course, the term ‘live’ is used loosely as the performance was lip-synced in its near-entirety. Entertaining, though? You bet.

All the action after the jump…

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It seems that in the world of music, the unconventional can often become the conventional and even become the standard. For, Pop powerhouse Lady GaGa and Brit soul diva Adele are once again making life very difficult for their contemporaries all over the globe.

Find out why below…

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That Grape Juice was in the house at yesterday’s star-studded Capital FM Summertime Ball. Held at London’s famed Wembley Stadium, the Starbucks sponsored event saw performances from the likes of Jennifer Lopez, Ne-Yo, Cee-Lo Green, Nicole Scherzinger, and Jessie J.

Peep pics of some of your favourites arriving on the red carpet. We spoke with a few of them, including Ms. Lopez. Hold tight for footage.

Your thoughts?

Pop star Beyonce touched down in  France hours ago to begin the promotional push for her latest album, ‘4’.

The Golden Globe  nominee  is also set to perform at the Glastonbury Festival this month in the UK ahead of June 28th when the LP is released.

Looking as graceful as ever, she was bombarded with dozens of admiring fans all waiting to say Bonjour to her, accompanied by her mother.

Check out more pics below…

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