The video for Rihanna’s 2nd single ‘Shut Up & Drive’ premiered yesterday on Yahoo’s Launch. It’s ok, but my expectations were higher after hearing her label Def Jam shelved out $600,000 for the vid. Nonetheless, Rihanna looks great and the vid illustrates the theme of the song well. I am left wondering whether this will do anything to re-ignite her album sales, as many assumed. According to Hits Daily Double, ‘Good Girl Gone Bad’ takes a -52% dip in it’s second week, with the album dropping to #7 on the Billboard 200 Album chart.
What do you think of the video?