The stars have begun to arrive at Los Angeles’ Nokia Theater for the MTV Video Music Awards 2010. Check out red carpet pics after the jump….

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With the eagerly anticipated MTV Video Music Awards 2010 set to get under-way live from the Nokia Theater in Los Angeles in a few hours, That Grape Juice’s ‘MTV VMA 2010: Your Shout!’ area goes live right now!

Tonight’s show boasts performances from Usher, Eminem, Rihanna, Kanye West, Justin Bieber, Ciara, Nicki Minaj, and many more. Hands down, one of popular music’s biggest calender days.

Here you can post your views on  anything and everything regarding the show. Pre-Show rumours…Who you’re looking forward to seeing… Who you feel rocked the red carpet, who should have skipped it altogether LOL…Who deserved to win what…performances…and all that good stuff –  before, during, and after the show….

This is ‘Your Shout’!

Here are some behind the scenes shots from Jennifer Lopez’s new video for ‘Take Care’. The clip is being overseen by Beyonce’s creative director & choreographer. More action below:

Source 1 & Source 2

What do you think of the pics?

Grab them earplugs! The hottest goat in heels (right here), otherwise known as Rihanna, is set to take the stage at tonight’s MTV Video Music Awards.

Full story below…

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Each day seems to yield something new in the roller-coaster that is Kelly Rowland‘s new project; the latest being the Urban Mix of the 29 year old’s new European single ‘Forever & A Day’.

Take a listen after the jump…

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Pop diva Alexandra Burke has rocketed to the top of the UK charts with new single ‘Start Without You’. The RedOne produced cut serves as the X-Factor winner’s third #1 on the Official UK Singles Chart.

If this isn’t a testament to the 22 year old’s immense talent, I don’t know what is. For, with the song being one of the most notable ‘hate it or love it’ tracks we’ve heard in a while, the one universal thumbs-up has always been Burke’s show-stopping performances – which have that special quality of selling whatever she’s performing.

Congratulations Alexandra!

Your thoughts?

Jennifer Lopez made a stop at Macy’s in New York City to promote her new fragrance, ‘Love & Glamor’. Her music career might be on life support but her presence in fashion is as strong as ever.

What do you think of the pic?

Monica performed yet another tribute to her close friend and mentor Whitney Houston last evening on the Los Angeles stop of the ‘Passion, Pain & Pleasure’ tour. The singer covered ‘I Have Nothing’ in an effort to remind the audience that, many years ago, Houston had the ability to sing. Peep the footage below via Rap-Up TV:

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Bossip provided this new image of Beyonce and Jay-Z in New York City. The duo were having lunch in SoHo.

What do you think of the pic?

Ne-Yo made a guest appearance on MTV’s ‘When I Was 17’ recently. The singer/songwriter and his closest friends discussed how his odd fashion choices and how he was kicked out of school because of his constant focus on girls instead of his academics. Check out the footage below:

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What do you think of the pic?

Usher appeared on the latest episode of MTV’s ‘When I Was 17’. The Billboard titan reflected on his younger days as a rising playboy and revealed that he owes his once famous physique to producer Jermaine Dupri. All the action is available below:

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