The wait for Tinashe‘s much delayed sophomore album has been anything but a ‘Joyride’ for fans of the singer.
Talk of the set’s arrival dates back to 2015. Yet, what has followed has been a succession of “lead” singles that have ultimately led to incessant push-backs. So much so that its current status is quite the conundrum.
However, in a new interview with The Guardian, the ‘Flame’ belter provided an update. One we’re not sure will be entirely thrilling for fans but is an update nonetheless.
She told the British publication:
“Things haven’t always gone according to my original plan, but that’s life, and things change.”
It’s not like it’s sitting in a vault locked up, it’s always getting better and improving. I plan on doing a solid few more months recording then hopefully getting it out this year.”
She also addressed rampant rumors that Rihanna had pouched the actual track ‘Joyride’ in the midst of the delays. Interestingly she verified the speculation. She said:
Yeah, that’s true. But I don’t know if it was personally Rihanna, like, ‘I’m taking that from Tinashe.’ I don’t think that’s how it worked. But it’s back now.”
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It’s unfortunate that there still seems to be so much uncertainty surrounding the set.
Without being privy to the specifics of the drama, our primary observation is the lack of consistency in the sound of the songs released thus far.
Indeed, when listening to tracks such as ‘Super Love’ and ‘Flame,’ it appears the “plan” is to birth music’s next big “Pop girl.”
Yet, when sandwiching edgier, left-leaning offerings such as ‘Party Favors’ and the ‘Nightride’ mixtape between her Pop-ier releases, it becomes quite confusing to ascertain what her core proposition is.
Sure she’s incredibly versatile, but at such an early stage of her career that can actually be problematic in that it makes it hard to package her in a way that is both consistent and palatable to her eventual audience.
And while some will argue about the unfairness of artists being “boxed” or confined to lanes, the harsh reality is that that is quite literally “how it is” for the vast majority. Unfortunately.
Hopefully, Tinashe and her team hone in on the best positioning for her, stick to it, and achieve the success her talent deserves.
Your thoughts?