Beyonce skews more elusive these days, as evidenced by the scant promo, interviews, and performances that have defined the campaign for her mega-selling visual album.
However, one place the superstar is ever-present is on Instagram.
Over the last year, the singer has ramped up her use of the platform to share everything from fashion snaps to quotes, to personal pics of her family.
Her approach has paid off handsomely. Because, as of this week, the 33-year-old has become the most followed female Pop star on the site.
Details below…