The modern music market has evolved from localized pockets to a gargantuan global village.
Indeed, the power of modern technology has bulldozed barriers and created a world of exploration and opportunity for millions – both in the established music mega-spheres and in those developing their own.
The Middle East especially has emerged as one of the most activated arenas for the latter and it’s a trajectory that looks set to continue thanks to XP Music Futures and MDLBeast SOUNDSTORM.
Housed in the heart of Riyadh, the multi-day extravaganzas champion both the back and front ends of the industry.
Indeed, XP Music Futures magnetizes many of the key figures who are forces behind some of the world’s biggest record labels, digital platforms, and artists. Attendees are also given the opportunity to “meet the makers,” facilitating the rare one-on-one acquisition of knowledge and fostering unprecedented networking potential.
Following on its heels, MDLBeast SOUNDSTORM unites an eclectic mix of homegrown heroes with music megastars for a once-in-a-lifetime euphoric experience. Boasting state-of-the-art stages that must be seen to be believed, the festival plays host to electrifying performances that reverberate well beyond the final song. This year’s line-up was particularly popping with seismic sets from the likes of Bruno Mars, DJ Khaled, Post Malone, and David Guetta.
That Grape Juice was on hand for a rousing week in Riyadh. Check out our Top 5 moments from our unforgettable excursion…
