To say the very least, the latest era of Lady GaGa‘s career has seen her singles struggle to match the successes that were ‘Bad Romance’, ‘Just Dance‘ and ‘Poker Face‘.
So, in an attempt to force her latest single ‘Marry The Night‘ into higher chart ground, Amazon have slashed its sale price, days after her fans attempted to carry out a mass download of the cut in time for this chart week.
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Now available for $0.49, the reduction of the single’s price comes eight months after the same company sold her album ‘Born This Way’ for $0.99,forcing Billboard to alter their policy on strategically ‘under priced’ releases.
Following in the footsteps of ‘Judas‘ and ‘You & I‘ to miss out on reaching the top of the Billboard Hot 100, the release is the fifth single to be spawned from the LP which has now sold 8 million copies worldwide.
It should be noted that part of the reason GaGa’s singles have struggled on the charts is because the majority of her fans already own its supporting album, therefore have no real incentive to purchase its individual releases.
However, as much it hurts us to admit it - Team GaGa are starting to look pretty desperate.
Yes, while we can be sure Germanotta will tell anyone who asks that she has nothing to do with Amazon’s latest attempt to boost her sales figures, it is becoming quite apparent that her ‘I Just Wanna Make Great Music‘persona is just as false as the claim that she does not care about the money she makes.
There is little doubt that Interscope had a part to play in this latest attempt to present the starlet as the ‘mega seller’ of this generation,and will ultimately force her to go ‘back to basics’ on the fourth album she had already started work on.
Here’s to hoping the next era of the Lady’s career sees her achieve chart success without having to ‘cheat’ her way to the top.
For, with an album as enjoyable as ‘Born’, this habit of slashing the prices to keep up with appearances is beginning to cast a dark shadow on what many would agree is her best piece of work to date.