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Exclusive: Rita Ora Talks New Whitney Inspired Album, US Debut, Beyonce & More

As breakout stars go, few have shone brighter than Rita Ora.

Indeed, since blazing onto the scene in 2012, the Roc Nation priori has achieved a brand and strand of success many seasoned artists could only dream of. Namely three #1 singles, a Platinum album, and endorsement deals aplenty.

Now, with a new album due just after Summer, the Jay-Z protégé is warming up the masses with the set’s lead single ‘I Will Never Let You Down’.

That Grape Juice recently caught up with the singer, who dished on the LP’s Whitney Houston-inspired sound, and collaboration list (which includes Prince!)

The London-bred beauty also shared her views on Beyonce‘s “gangster” status, her own brand hustle, and her long-awaited US debut.

As ever, That Grape Juice ask the questions you really want answers to. Hit ‘PLAY’ above to watch our EXCLUSIVE interview with Rita Ora.

rita ora tgj22 Exclusive: Rita Ora Talks New Whitney Inspired Album, US Debut, Beyonce & More
{Photo credit: Seye Isikalu}

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‘I Will Never Let You Down’ hits iTunes US on April 22nd & iTunes UK on May 11th.

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58 Comments

  • April 8, 2014 at 9:59 am
    Fefe says:
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    YAAAAAS! Cannot wait for the album of the year to arrive. IWNLYD is such a smash

    Report this comment

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    Tellis Replied:

    GOOD-BYE RITA!!!!!!!!!! SHE LOOKS LIKE SHE FINALLY TOOK A BATH! GIRL…

    Report this comment

    Reply

  • April 8, 2014 at 10:16 am
    Jake says:
    +9
    -2
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    When will managers learn ? You release the song on iTunes before the video and not a month later . She’ll flop due to her management sorry .

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  • April 8, 2014 at 10:23 am
    Dev says:
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    Using Whitney as any comparison is silly for even the most talented and celebrated artists, so Rita is reaching. IWNLYD is nowhere near a Whitney classic

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    Tellis Replied:

    Thank you! I don’t know what she was thinking about. Girl please!

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  • April 8, 2014 at 10:28 am
    Molly says:
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    Whitney would never record trash like i will never let you down sit down Rita with your minimal talent.

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    Rita Slays Replied:

    A Ci-error stan talking about talent? Have a damn seat. Ciara couldn’t sing to save a life.

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    Reply

  • April 8, 2014 at 10:44 am
    Tiffany Jackson says:
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    -1
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    Who is this chick? Whitney Houston could actually SANG. This gurl has a below average voice. The noise (music, if thats what she calls it) she makes is corny, stale & forgettable. This child will be forgotten about in the next 2 years…

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    Career Ender Replied:

    hi there Tiffany!

    you look hot AF!

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    Reply

  • April 8, 2014 at 10:46 am
    royalkev says:
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    Well at least she’s ambitious (that Whitney impact >>>>)… I like the single, I just hope Rita recorded material for this album that allows us to really identify with her as an artist.

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  • Vote

    […] is on the record” she told music site That Grape Juice, continuing “we wrote a song called Pink Champagne…. and he’s on the […]

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  • April 8, 2014 at 10:51 am
    BEYHIVE_MINAJ says:
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    Vote

    Roc Nation has been hyping her basic self up too much,and they need to stop.

    Report this comment

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    Molly Replied:

    why are they waiting so long to release the song on Itunes? smh the must want it to flop

    Report this comment

    Reply

    Molly Replied:

    they

    Report this comment

    BEYHIVE_MINAJ Replied:

    We all know it would flop anyway.

    Report this comment

    rita, Rih Rih is the megstar u will never be Replied:

    BECAUSE THEYT KNOW SHE WILL FLOP. THE SONG came to RADIO AND VEVO LAST WEEK; it should, like everyone else be on ItUNES. tHEY ARE WAITING TO 12 th of may.

    What they are trying to do is force feed her down; they have the song playing on Rimmel tV ad and she is played on radio.

    If that does not work, she will won’t drop that album in September

    Report this comment

    CherylSoldier Replied:

    How is she a flop? She’s huge in the uk, and
    Everyone knows that breaking the us is
    A gradual process if you’re not American.
    Go devote this energy to Ciara and nicki.

    Report this comment

  • April 8, 2014 at 11:12 am
    Iconic bey bey says:
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    She’s way too cookie cutter and basic for my tastes

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  • April 8, 2014 at 11:14 am
    the voice says:
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    big difference between star and copy cat artist.

    She is just not a star

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  • April 8, 2014 at 11:32 am
    xedos says:
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    So much hype and no substance. The difference between her and Rihanna is,rihanna didn’t start out with any hype.what she did was produced hits.she built a foundation by touring malls and fairgrounds during the summer
    She built a core base who grew up with her.
    This girl started to believing her hype and start to act like a megastar without any substance

    Report this comment

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    BeyBeyKing Replied:

    How is she starting to act like a megastar?

    Report this comment

    Reply

    Tellis Replied:

    SHE HAS TRIED IT WITH HER FAKE SELF.

    Report this comment

    Rita Slays Replied:

    That didn’t answer her question

    Report this comment

  • April 8, 2014 at 11:38 am
    BanjeeRiri says:
    +3
    -6
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    I’m beginning to like her.

    Report this comment

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    Lana Del Slay Replied:

    Girl there must be something in the water cos so am I.

    Report this comment

    Reply

  • April 8, 2014 at 11:41 am
    tresa says:
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    -1
    Vote

    I’m not feeling this girl now or ever. She’s just not that interesting, and her songs aren’t even that great. Next!

    Report this comment

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    RitasLipstick Replied:

    But you cared enough to comment. #StanDowne

    Report this comment

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    tresa Replied:

    I commented because I can and its free. And my opinion is just as valuable as everyone else’s.

    Report this comment

  • April 8, 2014 at 11:51 am
    RICHIE_RICH says:
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    Vote

    I like Rita,but she needs better songs.

    Report this comment

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  • April 8, 2014 at 11:57 am
    Rihanna's p**** Pat says:
    Vote

    She’s kinda sweet if you think about it.

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    Reply

  • April 8, 2014 at 12:54 pm
    rita, Rih Rih is the megstar u will never be says:
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    -2
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    Chubby
    Bad skin
    Looks 30
    Caked in makeup
    double chin
    Cannot sing
    crap songs
    dated Rated R image

    SHE WILL BE DROPPED. Marky my words.

    Report this comment

    Reply

    Rita Slays Replied:

    “Chubby”- lmao!! I bet you’re built like a house and mad insecure. Rita’s body is hot
    “dated Rated R image” – her image is Gwen Stefani inspired and Gwen went solo before Rih was a factor so who is copying who?
    “cannot sing” – LMAOOOOOO!!!!!!!!!! A RIHANNA FAN COMING FOR VOCALS!!! I DONT NEED TO SAY ANYMORE!!
    “Bad skin” – even her haters on TGJ compliment her complexion
    “looks 30″ – She doesn’t look 30 and 30 isn’t even old.
    “SHE WILL BE DROPPED. Mark my words.” We have marked your words and have been doing so for 2 years. Rita is still signed and still getting pushed by Roc Nation. How many times are you going to wrongly predict her being dropped before you realize IT WILL NEVER HAPPEN??

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  • April 8, 2014 at 12:54 pm
    Mizuki says:
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    Rita is a beautiful girl, but I don’t think she even knows the direction she’s going. Roc Nation is losing so much credibility to be honest…they’ve shown themselves to be a weak and non-dependable management team. Shakira, Kylie Minogue, M.I.A., and Rita Ora are examples of how pitiful they are.

    Report this comment

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    rita, Rih Rih is the megstar u will never be Replied:

    THEY are gonna close ROC nation down and once Rih Rih fires them, that will be the end of Jay Z music management career.

    Report this comment

    Reply

    Tellis Replied:

    Rihanna can’t fire anyone. With her money problems, she’s not leaving. She needs THEM to back her up! She would have been over a long time ago. Next…

    Report this comment

    Tellis Replied:

    She don’t know her direction. She copies everyone.

    Report this comment

    Reply

    Mizuki Replied:

    What money problems? Last time I checked she grossed around $43 million and also won 2 lawsuits which she was awarded for and she finished off a $100 million grossing tour just last year. Rihanna is the only person that’s keeping Roc Nation afloat at this point.

    Report this comment

  • April 8, 2014 at 12:55 pm
    rita, Rih Rih is the megstar u will never be says:
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    Is this song popping off in the UK?

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    Kelly Kelly Replied:

    f*** no. Not even top 20

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    Reply

  • April 8, 2014 at 12:56 pm
    coolness says:
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    Vote

    Hmm. So I actually decided to watch the interview (I don’t check for Rita Ora like that, lol) and I quite like her. One thing is for sure though, she’s gorgeous and quite likeable. As for the music, I’m not exactly sold on it and that’s fine. She’s a new artist and it’s usually hard for them to define their artistry the first time around so maybe her sophomore effort will be better. I don’t get the complaints with her using Whitney (R.I.P) as a reference though. Yes, she’s the iconic diva supreme and is rightfully the only one that ‘The Voice’ is best fitting but she is the standard for female Pop vocalists and Rita was simply pointing out that she wants people to be able to ‘feel’ when she sings those Pop songs. She’s no Whitney, hell, she’s not even a Beyonce in the vocal department but she can definitely sing.

    Report this comment

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    Jay Scorpio Navy General Replied:

    Hmmm… you lost me when you put Whitney and Beyonce in the same sentence… you sounded dumb as f**k cause Beyonce the greatest screamer after Alicia Keys!!!

    Rita Whora will continue to FLOP harder than a sponge cake…

    Dats All!

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    coolness Replied:

    @Jay Scorpio Navy General, Okay… maybe I was a biT delusional to put Whitney and Bey in the same sentence but no need to insult.

    Report this comment

  • April 8, 2014 at 2:53 pm
    JOHNVIDAL says:
    +7
    0
    Vote

    Girl! LMAO we´ve heard that terribly generic single. How are we supposed to believe the album is inspired by Whitney Houston??????????????? LOL I swear these talentless girls are feeling themselves too much just cause they have some “hits” and forgettable singles at the moment. Same goes for the rest of clones who could be replaced by any other girl.

    Report this comment

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    Rita Slays Replied:

    Rita is far from talentless. Her vocal range sh*ts on your fav Gaga’s and she has much better control over her voice then the lady in your Gravstar. Rita’s voice has soul to it, look up her singing Shine Ya Light live on Jimmy Kimmel. As for the Whitney comparison, lets not act like Whitney didn’t have catchy meaningless pop songs. Remember I Just Wanna Dance With Somebody? And its just one single, how do you judge an entire unheard album from one single? Have a damn seat

    Report this comment

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    JOHNVIDAL Replied:

    b**** pretty please STOP IT! LMAO

    Report this comment

    CherylSoldier Replied:

    She’s right tho. You lost your credibility when
    You said rita was talentless. She can
    Obviously sing.

    Report this comment

    Rita Slays Replied:

    Mad cause I spoke the truth? You have no rebuttal I see.

    Report this comment

  • April 8, 2014 at 3:44 pm
    phillydoinit says:
    Vote

    Yassss for her comments on Queen Bey :)

    Report this comment

    Reply

  • April 8, 2014 at 4:46 pm
    Rita Slays says:
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    -2
    Vote

    It’s always the same haters with the same sh*t to say. She gets too much promo, she looks old, she’s coping XY and Z, She’ll never make it in the US, she’ll get dropped soon even though we’ve been saying this for 2 years, blah, blah, blah. It’s stale now. Try something new. Rita isn’t going anywhere and this album is already sounding much better then ORA. People for get that Whitney wasn’t all power ballads, she had catchy fun pop tracks. You obviously aren’t a Whitney fan if you think she’s above doing a song similar to I Will Never Let You Down when she already has multiple songs like it in her catalog. Rita has a great voice, likeable personality, a catchy single, and the look to be big in the US. She just needs the right promo. And as someone already said, Roc Nation has already blundered with IWNLYD. The video shouldn’t have come before radio and iTunes release. And she has yet to announce any real promo spots for it. I’m praying that they don’t drop the ball this time.

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  • April 8, 2014 at 5:09 pm
    FutureCIARA says:
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    Poor Gal

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  • April 8, 2014 at 8:29 pm
    ENOUGH ONIKA (NEW & IMPROVED) says:
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    Girl…just go back to being the basic b*tch in American Eagle ringing folks rags up….

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  • April 9, 2014 at 5:17 am
    whoiam says:
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    TGJ you seem to give Rita Ora a lot of plaudits, I do not know why. I am British, the only things what elevates Rita Ora is that she signed to Jay Z record label, she know goes out with Calvin Harris & the most importing thing is that she is friends with Harry Styles of One Direction. Regarding the music I have not even got a sentence to put with this. Rita Ora gets on bills lower down, you would not even notice her, she is irrelevant, people are not bothered about Rita Ora one way or another which is not good.

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  • April 9, 2014 at 8:10 am
    Mimi carey says:
    Vote

    She’s generic ugly and damn sure don’t look to be in her early 20s. Is she on crack

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  • April 9, 2014 at 9:29 am
    JER says:
    Vote

    Still beating that dead horse face I see.

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  • April 10, 2014 at 1:46 pm
    Orabot says:
    Vote

    This interview was one dimensional.

    With the amount of tension TGJ puts on the Riri vs Rita relationship you would have expected this to be addressed – that would have been an exclusive. Yet on the next post you can guarantee that TGJ will somehow mention them both unnecessarily.

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  • April 13, 2014 at 2:00 pm
    My Gums Tho(aka Teacher) says:
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    Y’all need to remove this tired ass Rita thread! If you haven’t noticed NO one gives a f***!

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  • April 14, 2014 at 12:21 am
    rocview says:
    Vote

    I’ve seen too many of these rihanna and rita ora comparisons… It’s ridiculous to be saying rih is better, or rita is better. They’re both good in their OWN ways. These are two different artist. As a rihanna fan myself, I don’t see how Rita’s a “copy” of rihanna. Their MUSIC differs. Even if their genre is pop, their SOUND differs-lyrics and everything. Rita’s got her own thing. Rihanna’s got her own thing. Besides, there’s no hate between these too. And as for rita being a flop?… I highly doubt jay z is stupid. He knows who to sign to roc nation. I’m pretty sure he’s aware of what he’s doing. Rihanna’s proof.

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