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Major: Jay Z’s TIDAL Strikes Huge Purchase Deal With Sprint

Is The Game About To Change In Jigga’s Favor?

Talk about timely.

Just as murmurs of suspect subscriber numbers began to gain volume, Jay Z‘s embattled streaming platform TIDAL has received a huge lease of life thanks to a lucrative new deal with Sprint.

Details below…

Billboard confirms that the US phone giant has bought a 33% in TIDAL for a reported a $200 million. The deal will see Jay and each of the company’s 20+ artist-owners (which include Rihanna and Kanye West) remain part owners.

Perhaps most interesting is that TIDAL will become available to Sprint’s 45 million retail customers,

The companies will also partner for exclusives from its artists.

Speaking on the venture, Sprint CEO Marcelo Claure – who joins TIDAL’s board of directors – said…

“Jay saw not only a business need, but a cultural one, and put his heart and grit into building TIDAL into a world-class music streaming platform that is unrivaled in quality and content. The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can.”

Jay Z added…

“Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential. Marcelo understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”

In a bid to ensure the partnership is a fruitful one with wide penetration, it contractually includes the creation of a “dedicated marketing fund,” which a reports say is in the ball park of  $75 million annually.

This will be solely for the artist initiatives and exclusives. As for any change to the service for those already subscribed to TIDAL (the total of which vary depending on the source), there won’t be any. Put simply, business as usual.

****************

Fascinating.

On the one hand, we truly admire Jay Z’s tenacity with this whole TIDAL venture. Indeed, despite it’s many, countless flaws (dating back to its launch), it’s generally been a well-intentioned service. Especially if folk do research into what artists – both big and small – actually make from streaming (see: not much at all).

So with Sprint as a partner, it could very well change the overall climate for TIDAL.

That said, there are a few things money cannot buy – namely organic “cool” + a blank slate to erase two years worth of seismic screw-ups.

All of that aside, we hope – for Jay and co’s sake – that this serves as a resuscitation rather than an elongation of its demise.

Interesting times.

Your thoughts?

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34 Comments

  1. January 23, 2017 at 8:51 am
    Surprise..(DEC 2013) says:
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    Wow…very smart move. Yet the flops on this blog continue to call tidal a flop…LMAO.

    • January 23, 2017 at 9:02 am
      blue says:
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      it is a flop 800k subscribers after 3 releases by 3 of the biggest names in music and 2 years of operation?

  2. January 23, 2017 at 8:57 am
    Shakira Stan says:
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    Stop trying to make fetch happen, fetch can never happen.
    That tidal ship sank a long time ago, time to bury the wreckage. You tried the same with Rita Ora, you tried to force feed her to us, still nothing happened.. Now tidal.

    • January 23, 2017 at 9:02 am
      Rita says:
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      You really just ruined that quote for me. And by force fed, do you mean the same way apple forced Apple Music on us? Please choke on a d***

      • January 23, 2017 at 9:30 am
        Shakira Stan says:
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        -7
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        Am an expert at giving head, so I will never choke on a d***… You however will choke on your delusion,because tidal will never happen.
        In the normal world selling off 33 percent of your business shares is a huge loss ,typical of companies experiencing bankruptcy but in that grape juice it is winning.
        And you wonder why black lives will never matter to the whites ,because for every sane acting black there are a million of you dragging us down with your stupidity and senselessness.

    • January 23, 2017 at 9:31 am
      King B says:
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      Shakira’s last top ten : Beautiful Liar. Shut up!

      • January 23, 2017 at 10:15 am
        Shakira Stan says:
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        Just a year later Beyonce had her last very number 1 in the USA. Kiiii

    • January 23, 2017 at 12:03 pm
      King B says:
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      Hips dont lie was number one 11 years ago?

      • January 23, 2017 at 2:10 pm
        HailLegendBeysus says:
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        LMFAOOOO

      • January 23, 2017 at 2:19 pm
        Shakira stan says:
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        Single ladies was 1 10 years ago.
        Not that far apart.

      • January 23, 2017 at 2:41 pm
        HailLegendBeysus says:
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        Single ladies hit #1 in December of 2008 and didn’t fall of the top position until January of 2009. So technically it’s been years since she had a #1. Still less time than Shakira lolol!

      • January 23, 2017 at 4:07 pm
        Shakira Stan says:
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        The ultimate drag is that Beyonce is an American and shakira is from Colombia.
        Beyonce can’t even hit 1 in her own country, while shakira has a zillion 1 in Colombia. Girl find a seat and seat!!!!

  3. January 23, 2017 at 9:00 am
    meme says:
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    He been trying to get rid of this thing since he purchased it. I think this was a humbling (or embarrassing however you look at it) experience for all of those A list artist involved. Tidal just rub too many people the wrong way. You cant bully people into buying into your product. They were way above their heads.

  4. January 23, 2017 at 9:04 am
    meme says:
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    PS. Rihanna needs to run far far away, for the sake of her career. She is a streaming force, the largest in the world. She don’t need to limit her music to this mess. Messing round with Jay Z almost cost her entire anti era to fail. RUN (Nicole voice).

    • January 23, 2017 at 9:30 am
      King B says:
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      Kinda agree tho. Apart from streaming, she’s kinda flop in everything else. Even single sales. The funny thing is, her album got outsold by local artist in the UK, streams included.

      • January 23, 2017 at 11:38 am
        meme says:
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        @kingB Yeah and you fav flops in everything else except 1st week sales. Beyoncé albums are like magic…now you see it, now you don’t! The album is non-existent and was just release less than a year ago. So yea keep reaching.

    • January 23, 2017 at 10:00 am
      UMo says:
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      I’d rather be an ALBUM SELLING force. Streaming is like DVRing something. Watch it once, delete it and then immediately forget about it.

      • January 23, 2017 at 11:32 am
        meme says:
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        Being an album selling force only gets you so far now a days. Just ask Usher and A.Keys, 2 of the biggest album selling in the world just a few years ago and cant even do 50k now a days. You have to be able to move with the times. And Rihanna is one of the ONLY artist who have been alble to adapt with the ever changing music industry.

    • January 23, 2017 at 12:01 pm
      King B says:
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      What nonsense are you talking about? She couldn’t sell albums As soon As streaming taking over. What do you mean by she’s able to adapt? And fyi All of Beyonces album spent at least 70 weeks on chart, 3 of them 100 weeks. What magic? Except GGGB and Loud the other FIVE, yeah FIVE of your fav album barely survive a year on album chart, and with stream included, they never returned either, so is that the magic you’re talking about? And btw, Mariah, Janet and Madonna are basically queen of hot 100.Guess who’s selling more than them? Barbra and Celine. Album seller can take you this far. Remove Madonna. Shebcan tours.

  5. January 23, 2017 at 9:26 am
    King B says:
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    I’m pretty sure scientist don’t succeed in one try. Those who advice him to give up on Tidal are probably those who gives up the moment they saw trigo proving question.

  6. January 23, 2017 at 9:44 am
    #ispeakfacts says:
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    I’m a sprint customer but I will still use iTunes regardless…

  7. January 23, 2017 at 10:06 am
    RitaO says:
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    Damn Tidal still around? Wow. Only Kanye and Beyonce releases gave Tidal big numbers and that only lasted for a month.

  8. January 23, 2017 at 10:44 am
    B2B says:
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    I really appreciate the effort, J showing entrepreneurs that its okay to not have it all figured out, but you have to have a plan! #DamnRightIsupportIT #ThisShitIs4US!

  9. January 23, 2017 at 11:00 am
    2real says:
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    Jayz and all you producers and everyone at grape juice check out this dope rapper from flint his name is SnootTheNoote check him out on soundcloud hes dope!

  10. January 23, 2017 at 11:17 am
    Jamon says:
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    Did anyone else notice how Sam used Rihanna and Kanye names as part owners, when bashing tidal? Beyonce, Nicki Minaj and a few other artists are also part owners. But of course he won’t use their name in his negative post, considering their his favs!! When would it end. I’m good with the whole tidal thing, congratulations on the deal though.

  11. January 23, 2017 at 11:40 am
    RihYonce says:
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    I love tidal. I actually use it more than Apple Music. Smart move Jay !

  12. January 23, 2017 at 1:20 pm
    nexy says:
    Vote

    I saw some body post something about flint me and my family visited there we enjoyed are selfs

  13. January 23, 2017 at 1:24 pm
    heckyeah says:
    Vote

    I been to flint to it is awesome have to say they have one of the best mayors by far and flint is just fun they say its not a lot to do there but I found different things to do there every day in flint Michigan I really wish they had more actors and singers and stuff from there because flint really does have a lot of talent really I saw a man singing on the street and people who can sing in churches flint is just a great place im glad someone brung flint up in the comments and hope the water and everything gets better.

  14. January 23, 2017 at 2:12 pm
    HailLegendBeysus says:
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    People act like Spotify was built in a year and never had no set backs. From the looks of things Tidal is miles ahead of where Spotify was when it was 4yrs old. Tidal is doing fine.

  15. January 23, 2017 at 3:48 pm
    B2B says:
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    I will NEVER understand how black people down play their people shiit! “Thinking that everything is funny, but don’t see that the joke’s on you!!! But you coons will go support Apple Music or anything else Apple related, Aint no black owners at apple bih

  16. January 23, 2017 at 4:14 pm
    xedos says:
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    People don’t talk how artist makes more money when their music stream on Tidal than the others. If Apple was the one who own Tidal these same haters would be saying how it’s the greatest thing

  17. January 23, 2017 at 4:16 pm
    xedos says:
    Vote

    If I was living alone o would get rid of cable a long time ago , but Gee just want to click the remote and things works. With my watching habit I don’t need cable

  18. January 23, 2017 at 5:33 pm
    Alex says:
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    People are so stupid on this blog!! You know since sprint has bought 1/3 of tidal, that means 75 million subscribers are aware of tidal now. So artists are going to be flocking to Tidal and the streaming numbers are going to be INSANE!!! Beyoncé really gone break and set records now!!! Tidal is about to have 3x the subscribers that Apple Music has!! Lmao!! I can’t wait for the meltdowns to come!!! Jay did this right before the joint album comes out!! I see what he is doing!! Smart man!! 🐝🐝🐝🐝

  19. January 26, 2017 at 10:55 pm
    Now time yca ritish wauyz says:
    Vote

    Good for him

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