J. Cole isn’t just pushing the envelope lyrically with new album ‘KOD,’ he’s “going there” with the visuals too.
In a masterstroke move, the rapper managed to secure the services of Kevin Hart in the video for the song ‘Kevin’s Heart.’
Not to be mistaken for “just another cameo,” Hart’s appearance is noteworthy because the song makes overt reference to his very real cheating scandal.
And it’s not something the accompanying clip shies away from.
Hart is seen dealing with the repercussions of his actions, including being given the cold shoulder from passers by. The end take-away? To “choose Wisely.”
Check out the video after the jump…
We’re loved everything about this; from the concept, to the cinematographer, to the allegorical elements too. It also functioned as creative spin for Hart (see: we are not our mistakes).