After a string of so-so selling collaborations with lesser-known performers, Nicki Minaj has seen her supporters propel her first solo release in years to glory by storming iTunes with traditional purchases.
Fantastic news below…
The dual release of the jams ‘Barbie Tingz‘ and ‘Chun-Li’ took place towards the end of the last chart week meaning their debuts on the Billboard Hot 100 were powered by only a few hours worth of sales and streams.
This week, the rapper finds herself enjoying the full benefit of being an act whose music impacted the charts before streaming data was factored into chart positions.
For, her cultivation of a music-buying base has seen her cast a hot pink shadow over her Spotify-dependent peers and see sales of the aforementioned ‘Li‘ soar by 117% in the last week.
The Hip-Hop track’s sales spike was fuelled by efforts launched by her supporters on social media to prioritise sales over streams in their bid to bag a new hit for the star before the unveiling of its parent album.
Where the fuck is the Barbz that tweeted on #NickiDay??? We need to stream/tweet/buy like what we did on #NickiDay.. WE JUST NEED 45K pure sales for getting #ChunLi to the top of 100 B. @NICKIMINAJ will be so proud of us..
SO GO AND STREAM/BUY
Chun-Li: https://t.co/FezkwowM1Q… pic.twitter.com/44Gc50SUAB
— ItsDaiv™ (@DavidFSalvatore) April 14, 2018
With this organic increase, ‘Chun’ can now boast of being the fastest-rising track in the U.S. this week…a feat made even sweeter when coupled with the gains it has made on Rhythmic radio.