Upon the release of her new EP ‘The Re-Up‘, ‘American Idol‘s Nicki Minaj surprised fans when she revealed that a number of major retailers would not stock the project.
Explaining that previous re-releases had left these retailers ‘wary’ of supporting her own, it became apparent that if the project was to ‘fly’, it would have do so- at least for the most part- on a digital tip.
And fly it did when it forced its supporting LP ‘Pink Friday: Roman Reloaded’ 80 spots up the Billboard 200, helping it to enjoy a sales increase of 591% percent, with sales of 36,000 units.
Now, amid criticism that the project under performed, Billboard have explained why the project has indeed been a success. So successful, that retailers who wouldn’t stock it last week are now considering placing orders for it in the coming weeks.