That Grape Juice has received reliable word that the release of Ciara’s hotly anticipated ‘Basic Instinct’ LP has been re-scheduled. Initially set for release on August 17th, the album – her fourth – will now arrive in stores in September. An official announcement is expected shortly.
Though I’m sure some will snigger, a slight delay is undeniably what this project needs. For, with just 3 weeks before the original date, there have been no promotional appearances, new videos, or anything of that variety. As the music ‘biz has shown over and over again, timing is is everything.
Ciara is in a re-establishing phase, hence for her to truly make an impact again, everything needs to be in place. Yes, ‘Ride’ is a top ten hit on the Billboard R&B/Hip-Hop Chart (with airplay increasing everyday), but the video for follow-up single ‘Gimme That’ will no doubt have to be in circulation before the album drops, as well as Ciara herself doing the promotional rounds. In any case, it looks as if her team are handling the project with the level of attentiveness it needs. Here’s hoping all works out.
Tidbit: Aren’t the MTV VMA’s in early September? Just saying…