While 2010 brought much joy for R&B star Ne-Yo (namely the birth of his daughter), the year alo carried with it commercial disappointment. Indeed, after countless delays and non-charting singles, the 31 year old’s ‘Libra Scale’ LP went on to become the worst-selling of his otherwise successful career.
Reflecting on the sales in a recent interview with the BBC, the singer-songwriter admitted that the album was not his best, why he felt it tanked, and what his immediate plans are following the project.
Full story after the jump…
Via Singers Room:
“It’s just there was so much going on in regards to this album,” says Ne-Yo. “Writing the script, making sure it was good, shooting videos and being too hands on with the director, the artwork and everything.
Released in November, Ne-Yo admitted the album is his “poorest selling album to date.”
“I just wasn’t paying attention to certain elements in making an album that I normally would. My fans deserve my best.”
With that said, Ne-Yo has already started working on material for his forthcoming fifth album.
“I’m already working on my next album. I took two years off in between Year Of The Gentlemen and Libra Scale. I’m just going to get back to the basics and do what I do. My fifth album needs to be about the songs, I don’t have a theme as such yet, it will be what life is, the black white and grey – what it is to be alive – that’s what this album is going to represent.”
You have to hand it to Shaffer. Where countless other acts would have seized the opportunity to blame the label or industry politics, Ne-Yo kept it real. ‘Libra Scale’ simply did not deliver (save for a few songs – ‘Cause I Said So’, ‘One In A Million’); a fact the countless promo slots vs the album’s actual sales really highlights. Still, every artist that album which just wasn’t the business. Here’s hoping Ne-Yo rediscovers his mojo next go round.