As earlier reported, the R&B songstress is set to make another crack at the charts, opting this go round to go the independent route by way of her own label Written Entertainment.
The lead single from her first venture under the new model has been confirmed as the Busta Rhymes assisted ‘The Woman You Love’ – the cover of which surfaced today.
Needless to say ‘striking’ would be an understatement. Ms. Douglas looks stunning! Let’s hope the handling of the project embodies similar characteristics. For, while the independent route is hailed for cutting out the overheads and putting more coin in the artist’s pocket, Ashanti is -once again-tossing her hat into the ever-crowded market that is female R&B. As such, is mediocre chart success (in exchange for a bigger slice of the financial pie) sufficient when you’ll be measured against the likes of the Beyonce‘s and Rihanna‘s of the world? Whatever the case, it’ll be uber interesting to see how this plays out.