So-so sales and a family tragedy saw Usher‘s ‘Looking 4 Myself’ campaign grind to an abrupt halt last month.
However, in a bid to push forward, the singer is gearing up to release another single from the critically hailed set. Find out which cut as been selected after the jump…
According to All Access, the next track to be lifted from ‘Myself’ is….
Produced by Swedish House Mafia, the song is set to officially impact Mainstream/Top 40 radio on August 21st.
While not a criminal choice, the fact ‘Numb’ was cherry-picked over fellow Mafia number ‘Euphoria’ is as perplexing as it ridiculous.
Despite serving up his most compelling album in years, the masses are still of the opinion that “Usher sold out to Pop”. Hence, if adamant – as it seems he is – to prove that he’s musically progressing, why not showcase the one cut that embodies the phrase most? One that is a fan-favourite at that.
Of course, ‘Euphoria’ is atypical when compared to everything else on the radio, yet it’s that very fact which should have seen Mr Raymond throw caution to the wind and prove that he is indeed making “revolutionary Pop”.
Take a listen to ‘Euphoria’ below and let us know if you agree…