As fans await news on Beyonce‘s new single, those salivating at her collaboration with H&M have cause to smile. For, the first component of the singer’s all-out multimedia campaign for the high-street chain has been unveiled.
The shot above is lifted from the ad section in the latest issue of Elle magazine and sees the superstar flaunt her sexy in the brand’s Summer 2013 line (which she helped design).
Roll-out of the exciting campaign (which is christened “Beyonce as Mrs. Carter For H&M”) is set to crank up a notch next month when an accompanying TV commercial is unwrapped. Shot in the style of a music video by ‘Telephone’ director Jonus Akerlund, the hotly anticipated spot will feature new song ‘Standing On The Sun’.
As exciting as this is, we can only hope the first single from King B’s hotly anticipated fifth album arrives before anymore endorsement flavoured material is rolled out. Given the immense length and breadth of her talent, it’s great to see her cashing all these brand checks. However, this doesn’t dilute the fact that fans are growing impatient to the point of frustration with the drip-drop release of information and most importantly new songs. Here’s hoping the days and weeks ahead see all of that change.