Let’s face it, while the likes of Beyonce and Lady GaGa have seen their stars rise on the back of their undeniable talent, Rihanna has seen her brand soar on the back of marketing tactics employed by the geniuses that oversee her career.
Indeed, much like an empty vase Brand Rihanna is impressive at face value but a little disappointing when one scratches at the surface to find there is nothing there. No vocal skill, no real credentials as a writer and absolutely nothing to say as a live act.
Alas, thanks to notes pulled from the Mathew Knowles School of Star Making, Camp Riri have succeeded in turning the star’s fish sticks into Caviar…making her Pop’s most reliable chart topper.
Now, find out how this success story pens another chapter in its book below…
After her latest LP ‘Unapologetic‘ reached sales of 1 million units in the US, the star scored her 6th million selling album in the market- pushing her combined US sales t0 9.8 million.
Of course, while this figure is a little unimpressive when one remembers that Beyonce has surpassed this figure with only two albums and Usher with one (see ‘Confessions’), this feat should give the star much cause to celebrate considering she’s been able to achieve this with only the benefit of #1 album in the US.
@rihanna scores her 6th million-selling album in the US this week. Her total album sales stand at 9.8 million.
— Chart News (@chartnews) June 1, 2013
Sure, while it may have taken her seven albums to do what Lady GaGa did two (one of these being an EP), Riri’s latest chart feat stands a credit to the songwriters, stylists, execs and PR big wigs responsible for crafting the smoke’n’mirrors that is her cause. The smoke’n’mirrors, that has seen her win the undying support of the casual listener but still has some way to go before explaining the mess you’ll see below…
#NowPlaying: Janet Jackson – ‘Come Back To Me‘: