To Joe Public, 2010 saw Rap firework Nicki Minaj pop out of nowhere with her debut album ‘Pink Friday‘.
Selling 1 million copies in the US in its first month and enjoying global sales of 3.8 million, the months that followed welcomed news of a fragrance named after the #1 album- hoping to capitalise on the hype surrounding the star’s long running brand- birthed in NYC circa 2007.
Now, after launching the scent with Elizabeth Arden‘s ‘Give Back Brands’, the light lyric soprano has seen its sales surpass that of 1.1 million individual units in the UK.
Facts and figures below…
Since its May 14th release in the market, ‘Friday’ has become the highest selling women’s fragrance in 2013’s second quarter, with 1.1 million sold- beating every other new release placed on shelves during the same period.
In celebrating the news, the Rapper shared the following message on ‘Instagram‘:
If there’s anything to be learned from Minaj’s standing as a celebrity, is that her bread and butter lies in her positioning as a life style ambassador- graduating from the trend setter status she scored circa 2009.
For, as polarising as she may be, she’s found a unique way of capturing the attention of the casual listener/buyer by aligning herself with ventures that-at least at face value- are organic to her cause.
In doing this, she creates products that fall in line with her public persona‘s script, thus drawing in consumers in their millions…even if they don’t consider themselves fans of her music.
So, with her third studio album on the way, here’s hoping Camp Minaj pull out all the stops to ensure it fares just as well as her debut, and the product range the world just can’t seem to get enough of!