Unfortunately for the vocal wonder that is Mariah Carey, the word above has clung to her brand like white on rice in the last year, following the difficulty she’s had in pushing her brand new studio album.
Now, after watching its latest launch single shimmy and shake its way out iTunes 1000, the star has cooked up a plot that she no doubt hopes will turn the cut into a streaming hit.
What Mimi‘s got up her sleeve this time?
Full story below…
As to force as many fans as possible to stream new single ‘You’re Mine (Eternal)’, the ‘American Idol’ has launched a contest which sees aspiring singers upload covers of the single to ‘Fusic.’
What they’ll win should they win? An iPad or an iTunes Gift Card.
Sure to drive its potential winners to its official VEVO upload to spin the song before covering it, the competition marks the first bid from the star to rescue the ailing single, doing so before its supporting album’s May 6th release date.
As unashamedly diehard Mimi fans, we can’t but feel annoyed at the mess that has been this era.
For, unless Island Def Jam have employed Houdini himself to oversee this project, we’re not sure how anyone can expect it not to sink upon release.
Put simply, if the general public can’t be convinced to buy a $0.99 single from the star, how can she be expected to push enough $10 albums to avoid the backlash she’ll face if it…well…if it flops.
It’s with this mind that we’re hoping May 6th marks the release of a delicately handed ‘mini-album’, and December bringing it with a second half sure to benefit from her annual ‘All I Want For Christmas Is You‘ chart domination!