For too long, the B that stands in R&B stood for boring, with many of the genre’s staple steering clear of the creativity that saw the likes of SWV, Jon B and Missy Elliott rise to the top globally in the 90s, to embrace a sound that screamed…well…local.
Fortunately for fans of Jennifer Hudson, her brand new number ‘It’s Your World’ is anything but that.
The perfect fusion of Dance and R&B, ‘World‘ marks the latest jam to be lifted from the singer’s forthcoming LP, and sees Hudson set her sights on an audience far wider than her core fan base with a feel-good vibe with wide reaching appeal.
Why Hudson stands just one radio deal away from scoring her first ‘Hot 100′ hit?
Such a tune!
Though it could have done without R.Kelly‘s contribution, ‘World’ is just what Hudson needs to push its parent album, marking a departure from her sound of yesteryear while remaining authentically Jennifer.
If only her R&B siblings would see the light and broaden their production horizons so that they could land potential hits akin to this.
For, while many an R&B diva collects scraps from producers who save their best work for the Rihanna‘s and Beyonce‘s of the world, Hudson earned herself a smash by calling on the DJ Terry Hunter!
Jennifer’s strongest single to date.