Had things gone Jay Z’s way the rapper Drake would have stood by his side at the launch of his streaming service TIDAL HIFI.
Alas, they didn’t. For, 48 hours before said launch, the performer had a change of heart and pulled out of the plan.
In a Q&A with Billboard Jay accused Apple’s Jimmy Iovine (formerly of Interscope) of approaching TIDAL artists and offering them deals he hoped would see them cut ties with the service to team up with Apple.
I think that’s just his competitive nature, and I don’t know if he’s looking at the bigger picture: That it’s not about me and it’s not about him; it’s about the future of the music business.
Now it seems Iovine’s mission was a success. For, after watching him make his way over to the company with Beats By Dre, Drake & Pharrell are said to be gearing up to use their star power to push iTunes Radio to higher ground.
Details on their involvement with the platform are unclear at this time but they may be joined by Kanye West if reports published by industry bible HITS Daily Double are anything to go by.