Each year the Grammy nominations generate ample debate.
This year’s tally is no different. And while we’ll be weighing up the surprises, snubs, and all else in between shortly, Omarion is wasting no time venting about his omission.
Full story below…
The former B2K singer, along with Chris Brown and Jhene Aiko, dominated Urban airwaves for much of the year with their hit ‘Post To Be.’
Still, it appears that wasn’t enough to nab the trio a nomination; they were shut out entirely from the list.
Taking to Twitter, the crooner (real name Omari Grandberry) said the following:
OMARION @1Omarion 1h1 hour ago
“Post to be” is one of the greatest R&B collaborations ever. CB, Jhene, & myself been in the game 10+.
Even though people act like its easy to make a hit (& it’s not). As an artist you look forward to being acknowledged by the game.
The odds have always been against me. I constantly prove you wrong. I’ll consistently do great things & you will have to celebrate me.
This isn’t a “im upset” (post to be) rant. This is a- ok so that wasn’t good enough. I’ll be back. Have my Grammy’s ready.
The game has long changed since I was introduced to it. They want to still treat me like I’m a new to this. My moment is coming trust.
So when it’s all said & done. Remember. I prophesied it. It’s my destiny. I was destined. Chosen.
While it’s easy to dismiss his frustrations, he does drive a fair point (albeit dramatically).
In some categories, it’s clear artists are earning nominations based on their commercial success, yet in others it skews more towards critical acclaim. Then there’s the Grammy favorites who are listed despite having little to no traction in either. It ultimately begs the question of which approach is being employed by the mass of the voting committee.
Whatever the case, ‘Post To Be’ is not only a Platinum certified single, it had pop-cultural impact – even if tongue in cheek (see: “groceries”).
Saying that, the whole episode reminds that the industry is incredibly political and those who “win” (not just at award shows, but more broadly) are those that play the game the right way.
Moving away from the “hard done by” narrative, Omarion has to take some accountability for his predicament. By signing up to a show such as ‘Love & Hip-Hop,’ he immediately brackets himself and his brand in the “reality” category – which traditionally earns no points in an industry that tends to look down on that. It may not be “fair” (as music should, in essence, by judged on the merit of its quality), but that’s just how it is.
Moral of the story? If seeking to be taken seriously, artists must weigh-up the ramifications of certain decisions – even those that may seem financially logical.
Tidbit: Omarion isn’t the only artist with a negative Grammy narrative. Click here for more.