US restaurant Red Lobster got the most direct of endorsements from Beyonce in her new song ‘Formation’ and are now reaping the benefits.
The anthemic track – which playfully, yet powerfully, celebrates Afro-American culture – has gifted the chain a a significant boost. To be specific, a sales spike of 33 percent Sunday over last year, the company announced.
Speaking to CNBC, Red Lobster CEO Kim Lopdrup said:
“We are absolutely delighted with what we saw over the weekend, particularly the consumer sentiment that we saw expressed.
It’s clear that Beyonce has helped create some Red Lobster fans, and we are very grateful to her for that.”
Referring to the increase as the “Beyonce Bounce,” the chain revealed that some of its employees have already begun renaming popular menu items after the superstar.
Cheddar Bay Biscuits are now Cheddar “Bey” Biscuits and their Bay Breeze drinks are “Bey” Breezes.
What’s more, Red Lobster also saw an unexpected boost on social media over the weekend. The term generated more than 300,000 tweets and trended on Twitter for the first time in the brand’s history.
A response tweeted by the company earned more than 14,200 likes and 13,600 retweets — the most the company has ever received. Adding more sweetener to the tea, Google searches for the brand also spiked exponentially.
The power in Beyonce’s brand continues to prove itself unparalleled – at least from a Pop cultural perspective.